Specialist Assistant Manager-Marketing Engagement Team -Hyderabad

Summary

Position Summary

Join Deloitte's Marketing Engagement team in Hyderabad, where you will lead marketing automation operations and campaign delivery that support business priorities across the organization. As a Specialist Assistant Manager, Marketing, you will oversee Marketo-based campaign planning, execution, optimization, data governance, reporting, and process improvements. You will partner with marketing stakeholders and technology teams to improve lead management, campaign performance, and stakeholder experiences while coaching a team of analysts.

Work you'll do

As a Specialist Assistant Manager, Marketing on the Marketing Engagement team, you will be responsible for:

• Lead and develop analysts by allocating work, coaching team members, and providing training on Marketo, Salesforce, campaign delivery, quality standards, and process improvement.
• Oversee the design, build, and optimization of Marketo campaigns, including email templates, landing pages, forms, Smart Campaigns, dynamic content, segmentations, scoring, tokens, and global assets.
• Configure and maintain marketing automation workflows, integrations, data mappings, user access, workspaces, partitions, and audit-trail controls across Marketo and Salesforce.
• Analyze campaign performance, data quality, lead activity, bot activity, and audience behavior; develop reports, A/B tests, dashboards, and recommendations to improve engagement, conversion, and return on investment.
• Define lead-lifecycle decision points, lead-scoring approaches, and data-governance processes; coordinate with stakeholders to improve lead flow and campaign readiness.
• Lead projects for process implementations and enhancements by defining scope, plans, milestones, resources, risks, status reporting, and stakeholder-experience improvements.
  
  

The team

The Marketing Engagement team in Hyderabad supports Deloitte teams across regions. The team provides marketing automation, campaign operations, data and performance reporting, stakeholder engagement, and technology-support capabilities. Team members collaborate with marketing stakeholders to improve campaign delivery, data quality, and digital experiences.

Location: Hyderabad

Shift Timings: 11 AM to 8 PM

Qualifications

Required:

• MBA or master's degree in marketing, BTech/BE, or related field.
• 2-3 years of experience managing tasks, team workloads, or marketing operations deliverables.
• 5 to 7 years of hands-on experience with marketing automation platforms, including Marketo, Eloqua, or Salesforce Marketing Cloud (SFMC).
• Experience designing, building, and optimizing marketing automation campaigns, including email templates, landing pages, forms, Smart Campaigns, segmentation, lead scoring, and workflow configurations.
• Experience using project-management tools, such as Workfront, Asana, Jira, or ServiceNow, to plan work, assign deliverables, track status, and manage project risks.
• Experience creating campaign-performance, data-quality, or lead-lifecycle reports and dashboards using analytics or data-visualization tools.
• You must reside within a commutable distance of your assigned office with the ability to commute daily, if required, without the need for overnight accommodations.
  
  

Preferred:

• Marketo Certified Expert certification.
• Experience using Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) for email development or landing-page customization.
• Experience using Power BI, Salesforce Object Query Language (SOQL), Salesforce Inspector, or comparable tools for customer relationship management (CRM) and campaign-data analysis.
• Experience configuring Salesforce reports or dashboards for contact, lead, campaign, or inactive-record data.
• Experience creating stakeholder journey maps, feedback collection processes, or performance metrics for service improvement.
• Experience managing multiple marketing automation, process-improvement, or platform-enhancement projects concurrently.
  
  

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 374806