Bharat Banking:Strategy & Planning

The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or Bharat markets.

To better capitalize on the growth runway and open the world of possibilities for the Bharat customer, the bank has set up a separate Bharat Bank vertical. It is an amalgamation of products and geography, handling certain core products across the country and all the products in the RUSU branches.

The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the Bank to deliver to the Bharat customer.

The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency to reduce cost, and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring

Wholesale Product team is responsible for growing and Wholesale Agri Asset Book, from existing customers as well as new customer.

Plan the strategy for the Business segment

Manage P&L and identify levers for business growth

Support in Product strategy including competition benchmarking

Manage all aspects related to product success viz. manpower, pricing, skill set, journeys etc.

Managing the Product profitability as well budgets and performance

End to end ownership and management of new product launches & commercialisation

Accountable for key product metrics viz. TAT, EWS, DPDs.

Resolve operational, audit and compliance issues

Designing of campaigns, incentive programs to drive cross sell growth.

Process Simplification / Modification Understanding the end to end process, identifying the gaps, suggest possible changes and take it to logical conclusion

Optimal qualification for success on the job is:

CA or MBA from a recognized institute

For successful execution of the job, the candidate should possess the following:

Sound understanding of transaction banking

Ability to manage multiple stakeholders

Basic understanding of Corporate client space

Good knowledge of excel, basic data analytics etc

Basic relationship management skills