Performance Marketing Specialist

Company Description Talentinflux Careers is a specialized recruitment agency focused on connecting job seekers with employers across diverse roles and industries. The team understands the specific requirements and skills needed for different positions and offers tailored insights to both candidates and hiring organizations. Talentinflux Careers streamlines hiring by sourcing qualified talent, coordinating interviews, and ensuring clear communication throughout the recruitment process. The agency also provides ongoing support after placement, assisting with onboarding, offer discussions, and resolving any employment-related concerns. This commitment to long-term partnership helps both candidates and employers achieve successful, sustainable hiring outcomes.

About the Role - Performance Marketing Specialist

We are hiring a Performance Marketing Specialist for a Gurgaon-based digital marketing company serving B2B, industrial, and manufacturing clients across the US and Canada.

We are looking for a hands-on, results-driven professional to join a growing digital marketing team. The ideal candidate will have experience in Google Ads, Meta Ads, campaign optimization, lead generation, marketing automation, and performance tracking.

This is an execution-focused, individual contributor role involving the management of paid advertising campaigns for both internal brands and international agency clients.

The candidate should be confident in managing campaigns independently, optimizing performance, implementing lead attribution systems, and communicating directly with stakeholders.

We welcome self-motivated, quick learners who enjoy experimenting with new strategies, improving campaign ROI, and building scalable marketing systems in a fast-paced environment.

Key Responsibilities

• Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and Microsoft/Bing Ads campaigns.
• Manage lead-generation and appointment-booking campaigns.
• Improve CPL, conversion rates, ROAS, and lead quality.
• Build marketing automation workflows, funnels, and CRM pipelines using HubSpot and GoHighLevel.
• Implement conversion tracking, UTM parameters, and lead attribution.
• Conduct A/B testing, audience targeting, and retargeting.
• Create performance dashboards and campaign reports.
• Manage multiple client accounts and communicate directly with stakeholders.
• Own and manage paid advertising campaigns for agency clients, alongside internal-brand accounts • Collaborate with internal account managers and marketing teams
• Participate in campaign reviews and performance discussions, communicating directly and clearly with English-speaking stakeholders

Mandatory Requirements

• 6+ years of hands-on performance marketing experience.
• Digital marketing agency experience is mandatory.
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Hands-on experience with both HubSpot and GoHighLevel (GHL) is mandatory.
• Experience managing multiple client accounts and lead-generation campaigns.
• Strong understanding of GA4, conversion tracking, and campaign attribution.
• Excellent written and verbal English communication.
• Ability to work independently and manage campaign performance.

Preferred Skills

• Experience working with US/Canadian B2B clients.
• Knowledge of Google Tag Manager, GA4, and CRM integrations.
• Experience with landing page optimization and CRO.
• Familiarity with AI-powered marketing automation.

- Location: Gurgaon, Haryana Sector 49

- Working Hours: 11:00 AM – 8:00 PM IST

- Working Days: Monday to Friday

- Weekly Off: Saturday and Sunday

Important Information

Only candidates based in Delhi NCR should apply.

Candidates must have relevant agency experience and hands-on expertise in paid advertising and CRM automation.

Work with established North American B2B and industrial brands, drive measurable business growth, and contribute to innovative AI-first SEO strategies with opportunities for career advancement.

• Health and medical insurance
• Employees Provident Fund (EPF)
• Paid leave as per company policy, after the 6-month probation period
• 12 official holidays, including festival and public holidays
• Work from home
• Company-provided desktop