Performance Marketing Analyst

Job Description: Performance Marketing Analyst
Department: Marketing
Experience: 1-3 Years
Employment Type: Full-Time
About the Role
We are looking for a detail-oriented and analytical Performance Marketing Analyst to manage marketing reports, analyze campaign performance, automate reporting processes, and generate actionable insights. The ideal candidate should have a strong understanding of digital marketing metrics, data analysis, dashboard development, and reporting automation, along with knowledge of Google Ads, Meta Ads, and marketing analytics tools.

Key Responsibilities

• Prepare and maintain daily, weekly, and monthly performance marketing reports.
• Analyze paid and organic marketing performance across multiple marketing channels.
• Monitor key metrics, including impressions, clicks, CTR, CPC, CPM, conversions, CPA, CAC, and ROAS.
• Collect, consolidate, validate, and reconcile marketing data from multiple sources.
• Identify and resolve data discrepancies between advertising platforms, CRM systems, and internal reports.
• Develop and maintain dashboards using Excel, Google Sheets, Power BI, and Looker Studio.
• Automate recurring reports and improve reporting efficiency by reducing manual work.
• Analyze lead generation, customer acquisition, sign-ups, First-Time Recharges (FTR), and First-Time Shipments (FTS).
• Track campaign performance and identify trends, gaps, and opportunities for improvement.
• Analyze email and WhatsApp marketing campaign performance.
• Coordinate with marketing, sales, and other internal teams to ensure data accuracy and reporting consistency.
• Analyze social media post and reel performance across Instagram, YouTube, LinkedIn, and other platforms, providing reports and insights for future improvement.
• Provide data-driven insights and recommendations to support marketing decisions.
• Maintain reporting documentation and ensure timely delivery of reports.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 1-3 years of experience in performance marketing analytics, digital marketing reporting, or marketing data analysis.
• Good understanding of Google Ads and Meta Ads metrics, campaign structures, and performance indicators.
• Advanced proficiency in Microsoft Excel and Google Sheets.
• Working knowledge of Power BI, Looker Studio, or Tableau.
• Understanding of Google Analytics 4 (GA4) and digital marketing tracking.
• Experience in data validation, dashboard creation, reporting automation, and performance analysis.
• Strong analytical, problem-solving, and communication skills.
• Ability to work with large datasets and identify data inconsistencies.

Key Skills

• Performance Marketing Analytics
• Marketing Reporting and Dashboard Automation
• Data Analysis and Reconciliation
• Microsoft Excel and Google Sheets
• Power BI and Looker Studio
• Google Ads and Meta Ads Metrics
• Google Analytics 4 (GA4)
• CRM Data Validation
• Email and WhatsApp Marketing Analytics
• Reporting Process Optimization

Key Performance Indicators (KPIs)

• Accuracy and timely delivery of marketing reports.
• Reduction in manual reporting efforts through automation.
• Accuracy of dashboards and performance tracking.
• Identification and resolution of data discrepancies.
• Quality of data-driven insights and recommendations.
• Efficiency of reporting processes.
• Consistency of marketing data across multiple sources.