Digital PM Channels& Commerce

Job Description

Key Result Area Supporting Actions 1. D2C Revenue & Channel Growth . Own e-commerce GMV across BirlaOpus.com & Markeplaces, and deliver the annual revenue commitment . Onboarding, pricing, promotions and offer for website & marketplace channels as per guardrails. . Plan and run sale-event readiness and extend the commerce portfolio to new offerings. . Reduce cancellations and RTO losses. 2. Commerce Experience - Merchandising, Checkout & Payments . Own the shopping journey on the owned D2C channel: merchandising UX, product discovery-to-cart, PDP quality and checkout. . Own the checkout and payment experience end-to-end, including payment gateway performance, failure handling and controls. . Run a continuous experiment backlog on conversion, AOV and drop-off, with the Web/App & Discovery roadmap as the upstream feed. . Apply UX research and quality-gate standards set by the Lead before every commerce release. 3. Order Management & Fulfilment . Build and run the OMS as the platform that routes every order to the right fulfilment node. . Own last-mile fulfilment integration with third-party ESPs and retailer fulfilment, including same-day and express delivery models. . Hold fulfilment SLAs, order-error, returns and RTO performance, co-owned with Head Field Services & Retailing. 5. Catalogue, Listings & Platform Health . Own catalogue and listing management across all channels: SKU coverage of the range, images, specifications and pricing. . Get new launches live on every channel & catalogue audit. . Keep marketplace listing health strong - active SKUs, buy-box share and ratings - using product master data. . Track website and marketplace platform performance KPIs. 6. Commerce Data, Reporting & Roadmap . Own the D2C commerce roadmap and prioritise it against revenue, margin and customer-effort impact. . Performance reviews - sales & channel mix. . Define the commerce event taxonomy and funnel dashboards with Data & Analytics track unit economics. . Run the review rhythm for the commerce portfolio and surface risks and dependencies early.