Business Development Associate

About the Role
We are looking for a motivated Business Development Associate to support business growth through lead generation, prospect engagement, market research and sales activities. The role will involve identifying new opportunities, engaging with prospective clients, supporting the sales cycle and maintaining strong customer and prospect relationships.

Key Responsibilities

• Identify and qualify potential clients across target industries, geographies and market segments.
• Generate leads through LinkedIn, email outreach, networking, industry events and other channels.
• Conduct prospect research and understand customer requirements and business needs.
• Initiate conversations with prospects and arrange meetings for the sales team.
• Support solution presentations, proposals, follow-ups and commercial discussions.
• Maintain and regularly update the sales pipeline and CRM records.
• Follow up with prospects and support opportunities through different stages of the sales cycle.
• Conduct basic market and competitor research to identify new opportunities and trends.
• Support marketing activities including webinars, industry events, campaigns and LinkedIn outreach.
• Build and maintain professional relationships with prospects, clients and industry contacts.

Required Qualification & Experience

• Around 3 years of experience in business development, inside sales, B2B sales or a similar role.
• Experience in lead generation, prospecting and client engagement.
• Good understanding of the sales process and pipeline management.
• Bachelor's degree required; MBA or equivalent is an advantage.

Skills and Competencies

• Good verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Proactive and comfortable with prospect outreach and follow-ups.
• Good research and analytical skills.
• Basic understanding of CRM tools such as Salesforce, HubSpot or Zoho.
• Self-driven, organised and willing to learn.
• Comfortable working towards business development targets.

Perks and benefits

Health insurance, Provident fund