Assistant Manager - Platform Marketing, Digital
JioStar · Gurugram · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.
Key Responsibilities
- End-to-end execution of Lifecycle Marketing (LCM) campaigns.
- Email marketing operations and campaign management.
- Support migration and platform transition activities through November 2026.
- Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
- Audience segmentation, targeting, and campaign analysis.
- Support growth and experimentation initiatives across HSI and Wave4 markets.
- Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.
- Hands-on experience in CRM/Lifecycle Marketing.
- Strong understanding of email marketing platforms and campaign execution.
- Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
- Data-driven mindset with strong execution capabilities.
- Ability to independently manage day-to-day campaign operations.
Any MBA graduate.
3-4 years in marketing
Sourced from foundit
Skills
About JioStar
JioStar
Media & Entertainment
3.6k+
employees
Mumbai
US
About
JioStar, the recently formed company with the merger of RILs Viacom18 and Star Disney, is the largest Media & Entertainment company in India with a combined valuation of over ~USD 8.5 Bn. The company operates over 100 television channels across iconic brands such as Star Plus, Colors, MTV etc. and has an aggregate subscription base of over 100 million on its streaming platform JioHotStar (formed by bringing together JioCinema and Disney+ Hotstar two of India’s leading platforms for premium sports, entertainment and lots more). .
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