Walk-in || Social Media Manager

Job Description: Digital Marketing & Social Media Executive

Company: Nice Digitals
Job Title: Social Media Manager (Digital Marketing)
Experience: 2-5yrs
Department: Digital Marketing & Branding

Job Summary

We are looking for a creative, proactive, and results-driven Digital Marketing & Social Media Executive to manage social media platforms, paid advertising campaigns, content creation, brand visibility, and audience engagement for Nice Digitals and AI Vastra. The candidate should have hands-on experience in Meta Ads, Google Ads, keyword research, audience targeting, campaign optimization, social media management, and digital content strategy.

The ideal candidate must be capable of independently researching content ideas, identifying target audiences and locations, planning advertising campaigns, coordinating with video editors and designers, and driving brand awareness, engagement, website traffic, and app installations.

Key Responsibilities

Social Media Management & Content Creation

Manage daily social media activities for Nice Digitals and AI Vastra across LinkedIn, Instagram, Facebook, YouTube, Pinterest, Quora, and Medium. Create and publish daily LinkedIn content, including carousels, videos, and single-image posts, and manage Instagram Reels and Facebook content. Develop engaging content ideas, captions, hashtags, and posting schedules to improve brand visibility, audience engagement, and organic reach. Research relevant industry trends, competitor activities, trending topics, and content opportunities to maintain consistent and engaging social media presence.

Meta Ads Management

Plan, create, manage, and optimize paid advertising campaigns on Facebook and Instagram using Meta Ads Manager. Conduct independent research on target audiences, locations, demographics, interests, keywords where relevant, advertising trends, and competitor strategies. Develop ad content concepts, campaign messaging, creative briefs, video ideas, captions, and hashtags. Coordinate with video editors and graphic designers by providing fresh, clear, and actionable creative ideas regularly. Monitor campaign performance, analyze results, manage budgets, conduct A/B testing, and optimize campaigns to improve reach, engagement, leads, conversions, and return on ad spend.

Google Ads & Shopify App Install Campaigns

Plan, execute, and optimize Google Ads campaigns, with a primary focus on driving Shopify app installations for AI Vastra. Conduct keyword research, search intent analysis, competitor research, audience research, and location targeting. Develop ad copy, campaign messaging, creative requirements, and budget allocation strategies independently. Set up and monitor appropriate campaign objectives, conversion tracking, and app-install performance metrics. Analyze campaign data, identify opportunities for improvement, manage budgets efficiently, and continuously optimize campaigns to reduce acquisition costs and increase app installs.

YouTube Shorts & Video Content Strategy

Develop content ideas for YouTube Shorts showcasing AI Vastra's features, product workflows, platform capabilities, and behind-the-scenes processes. Research trending short-form video formats, hooks, topics, captions, titles, and hashtags. Provide the video editor with regular, actionable video concepts and references to ensure consistent content production. Upload, optimize, and publish videos while monitoring views, audience retention, engagement, and channel growth.

Pinterest Marketing & Traffic Generation

Manage the AI Vastra Pinterest account and develop a consistent content strategy focused on increasing referral traffic and brand visibility. Publish at least two to three videos or video pins daily, depending on available creative assets. Research trending topics, keywords, relevant boards, hashtags, and Pinterest search trends. Optimize pin titles, descriptions, and content formats to improve discoverability, engagement, and website traffic.

Quora, Medium & Content Marketing

Create and publish relevant content about AI Vastra, its features, use cases, benefits, and industry-related topics on Quora and Medium. Research relevant questions, discussion topics, and content opportunities to improve brand awareness, audience engagement, and referral traffic. Develop informative and engaging content that supports brand positioning and organic discovery.

Content Research & Creative Coordination

Independently research content topics, trending formats, keywords, hashtags, competitor campaigns, and creative references across relevant platforms. Prepare daily and weekly content plans and provide clear briefs to video editors and graphic designers. Follow up on creative execution, maintain content consistency, and ensure that all content aligns with the brand's marketing objectives.

Audience Research & Campaign Targeting

Research and define suitable target audiences, geographic locations, demographics, interests, customer segments, and campaign objectives for all paid advertising campaigns. Identify potential customer groups, analyze competitor targeting strategies, and recommend appropriate targeting approaches based on campaign performance and business goals.

Performance Tracking & Reporting

Monitor social media growth, engagement, reach, website traffic, advertising performance, app installations, conversion rates, and campaign spending. Prepare regular performance reports, analyze results, identify areas for improvement, and implement data-driven strategies to improve marketing effectiveness.

Required Skills & Qualifications

Candidates should have practical experience in social media management, digital marketing, Meta Ads Manager, Google Ads, paid campaign optimization, keyword research, audience targeting, geographic targeting, budget management, content strategy, and performance reporting. Strong knowledge of Instagram Reels, LinkedIn content, Facebook marketing, YouTube Shorts, Pinterest marketing, and organic social media growth is essential.

The candidate must possess strong content research skills, creative thinking, copywriting abilities, and an understanding of digital advertising metrics. Experience with Shopify app-install campaigns, conversion tracking, Google Analytics, competitor analysis, A/B testing, Canva, and coordination with video editors or graphic designers will be an advantage.

The ability to independently plan campaigns, generate fresh content ideas, manage multiple platforms, and take ownership of daily marketing activities is essential.

Ideal Candidate Profile

We are looking for someone who can independently handle the complete digital marketing workflow, from research and strategy to content planning, creative coordination, campaign execution, optimization, and reporting. The candidate should be proactive, analytical, creative, organized, and capable of managing marketing activities for multiple brands while consistently identifying new opportunities for growth.