Walk-in || Digital Marketing Specialist

Job Summary

We are looking for a result-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns to generate quality leads, improve brand visibility, and drive business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage social media accounts, content calendars, and online brand presence, across multiple platforms, creating engaging content and campaigns.
• Generate and optimize leads for real estate projects.
• Monitor campaign performance, CPL, conversions, and ROI.
• Conduct keyword research, SEO, competitor analysis, and audience targeting.
• Coordinate with creative, sales, and content teams for campaign execution.
• Prepare performance reports and recommend data-driven improvements.
• Manage website updates, landing pages, remarketing, and lead tracking.
• Optimize website performance through technical SEO, SMO, and email marketing efforts.
• Analyze campaign results using Google Analytics and provide data-driven insights for future improvements.
• Collaborate with cross-functional teams to integrate digital marketing initiatives into overall business objectives.
  

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, preferably in real estate.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and SEO.
• Strong understanding of online branding, digital campaigns, online advertising, internet marketing, lead generation, web marketing concepts, conversion optimization, and campaign budgeting.
• Proficiency in tools such as Google Analytics, Google Webmaster Tools, Search Console; knowledge of latest trends & best practices in digital marketing.
• Strong communication, analytical, and problem-solving skills.

Key Performance Indicators (KPIs)

• Quality leads generated and cost per lead (CPL).
• Lead-to-site-visit and lead-to-conversion ratios.
• Campaign ROI and budget utilization.
• Website traffic and engagement growth.
• Timely execution and reporting of campaigns.
• Strong understanding of Excel and MIS reports.