Videographer & Photographer - D2C FMCG Brand Exp: 04 years - WIPRO Partnered - Package 06 LPA

Location: Mumbai

Experience: 2–5 years

Department: Creative / Brand

Reporting to: Creative / Marketing Head

About the Role

Soulflower is looking for a highly creative and hands-on Videographer & Photographer who can bring our products, people and brand stories to life through compelling visual content.

You will be responsible for conceptualising, shooting and delivering high-quality photos and videos for D2C, social media, performance marketing, ecommerce, campaigns and brand communication.

This is a hands-on role for someone who understands both creative storytelling and commercial content, someone who can turn a brief into scroll-stopping content that looks beautiful and performs.

Key Responsibilities

Videography

• Shoot videos for Instagram Reels, YouTube Shorts, Meta Ads and other digital platforms.
• Create product demos, tutorials, how-to videos, texture shoots, testimonials, real life shoots, UGC-style content and campaign films.
• Translate creative briefs and concepts into engaging visual stories.
• Capture behind-the-scenes, events, launches and brand moments when required.
• Experiment with different formats, hooks, transitions and visual storytelling techniques.
• Understand what makes content scroll-stopping and performance-oriented.
• Must be able to work on Sundays, Holidays & Events, if and when required

Photography

• Plan and execute product, lifestyle, campaign, texture shots, model shots, real-life shoots and social-media photography.
• Shoot products for ecommerce, marketplaces, website and digital campaigns.
• Create high-quality pack shots, product-in-use images, textures, ingredients and lifestyle visuals.
• Work with models, creators, influencers and internal teams during shoots.
• Manage lighting, composition, backgrounds, props and overall visual aesthetics.
• Ensure consistency with Soulflower's brand guidelines and visual identity.
• Must be able to work on Sundays, Holidays & Events, if and when required

Pre-Production & Execution

• Coordinate with Creative, Marketing, Performance Marketing and Product teams to understand content requirements.
• Participate in brainstorming, mood-boarding and shoot planning.
• Create shot lists and manage shoot requirements.
• Arrange + Manage props, locations, models, equipment and other production requirements.
• Independently manage shoots from setup to final delivery.

Post-Production

• Edit videos for different platforms, formats and aspect ratios.
• Perform colour correction, basic sound design, transitions and motion graphics where required.
• Retouch and edit photographs to brand standards.
• Deliver multiple creative variations for performance marketing and social media.
• Maintain organised libraries of raw footage, photographs and final assets.

Key Deliverables / KPIs

• Number and quality of photo/video assets delivered
• Turnaround time for shoots and edits
• Quality and consistency of brand visuals
• Social media content output
• Performance of creative assets
• Content reuse across campaigns and channels
• Ability to create multiple high-quality assets from a single shoot
• Reduction in external production dependency/cost where applicable

Ideal Candidate

We are looking for someone who:

• Has 2–5 years of hands-on experience in photography and videography.
• Should able to work on Sunday and Festive when required.
• Has worked with D2C, Beauty, Personal Care, Wellness, FMCG, Lifestyle or Consumer Brands.
• Has a strong portfolio demonstrating both photography and short-form video.
• Understands social-first content and digital advertising creatives.
• Has a strong eye for composition, lighting, colour and aesthetics.
• Can independently handle a shoot from concept to final output.
• Understands how to make products look desirable and premium on camera.
• Is comfortable working in a fast-paced D2C environment with multiple briefs and deadlines.
• Is proactive, experimental and willing to test new content formats.
• Can balance brand aesthetics with performance marketing requirements.

Technical Skills

Photography

• DSLR / Mirrorless cameras
• Studio and natural lighting
• Product photography
• Lifestyle photography
• Portrait photography
• Basic photo retouching

Video

• Short-form video production
• Product videography
• Reels / Shorts
• Lighting and camera setup
• Basic sound recording
• Video storytelling

Editing

• Adobe Premiere Pro / DaVinci Resolve / Final Cut Pro
• Adobe Photoshop
• Lightroom
• After Effects / motion graphics is a plus

Preferred Experience

Candidates with experience creating content for:

• Beauty & Personal Care
• Skincare / Haircare
• Wellness
• Ayurveda / Natural Products
• FMCG
• D2C brands
• Ecommerce

What You'll Bring

• Strong visual taste
• Creative thinking
• Attention to detail
• Speed of execution
• Ownership from brief to delivery
• Understanding of social-media trends
• Ability to create high-volume, high-quality content
• Commercial understanding of what makes creative content effective

Portfolio Requirement

Portfolio is mandatory.

Candidates should share examples of:

• Product photography
• Lifestyle photography
• Reels / short-form videos
• Product demonstrations
• Ad creatives
• Campaign shoots

Why Join Soulflower

• Work closely with a growing D2C consumer brand.
• Own visual content across multiple digital channels.
• Get the opportunity to experiment with formats, concepts and storytelling.
• Work across brand, ecommerce, social media and performance marketing.
• Build content that reaches a large consumer audience.