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    Job · 21179787

    PUNE · FULLTIME

    Vice President Brand Strategy and Corporate Communications

    Tresvista Financial Services

    Tresvista Financial Services

    Pune · onsite · Posted 5d ago

    Sourced fromFoundit
    Not disclosed8–10 yrsfulltimePune

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    Section · 01

    About this role


    Role description

    About TresVista


    TresVista enables Enterprise Intelligence Orchestration (EIO) by supporting the translation of insight into
    execution. We are a global enterprise that delivers advisory-led solutions with technology and managed
    services. TresVista works with clients to orchestrate their data and drive outcomes across investment,
    analytics, and operational workflows, bringing together deep domain expertise with AI enabled execution
    and a structured approach to decision-making.


    About the Role



    The Vice President of Brand Strategy and Corporate Communications at TresVista is a strategic leadership
    role within the Marketing and Corporate Communication department, focused on driving cohesive
    internal and external communications strategies, building brand equity, and strengthening stakeholder
    engagement. This role is responsible for defining and executing a comprehensive brand strategy that
    differentiates TresVista from competitors and highlights the unique value proposition, while leading an
    integrated communications framework that enhances internal engagement and external visibility. The VP
    will collaborate closely with senior leadership and cross-functional teams to drive a unified brand voice
    across all channels, elevate our employer value proposition, and deliver measurable impact on talent
    acquisition, retention, and overall market positioning.


    Key Role Deliverables



    • Define and execute a differentiated brand positioning strategy that reinforces TresVista's market
      leadership and business objectives

    • Ensure a unified brand voice through consistent internal and external communications across all
      channels

    • Design and execute strategic internal communication campaigns, including employee engagement
      initiatives, organizational announcements, and culture-building programs, to align teams, drive
      adoption of company priorities, and strengthen employee advocacy

    • Develop and implement integrated communication plans for stakeholders, clients, and media to build
      trust and engagement

    • Position TresVista as an industry thought leader via strategic content, media partnerships, and high impact initiatives

    • Lead and develop a high-performing team, fostering innovation and accountability across digital
      content, PR, and internal communications

    • Establish robust crisis communication protocols to protect and strengthen brand reputation during
      sensitive or regulatory challengesOperational Responsibilities

    • Translate strategic positioning into actionable brand plans, campaigns, and creative assets across
      digital, social, and traditional channels

    • Continuously monitor market trends, competitor strategies, and audience insights to inform brand
      evolution and maintain relevance

    • Design and implement a unified communications strategy encompassing executive communications,
      internal engagement, digital presence and media relations

    • Collaborate cross-functionally with Design, HR, and other leadership teams for integrated campaigns

    • Track and report on brand performance metrics, providing insights for continuous improvement

    • Partner cross-functionally to align employer branding with talent acquisition and retention
      objectives, ensuring a compelling and consistent Employee Value Proposition (EVP) across all
      touchpoints



    Prerequisites
    ▪ Strong strategic thinking with ability to translate vision into actionable plans, coupled with excellent
    communication and stakeholder management skills
    ▪ Ability to partner with C-suite executives and influence across a matrixed organization
    ▪ Demonstrated success in leading integrated marketing and corporate communication strategies at a
    senior level
    ▪ Understanding of digital marketing principles (SEO/SEM, social media, content strategy) to guide
    brand visibility and positioning
    ▪ Ability to interpret analytics insights and familiarity with marketing automation and CRM platforms
    for performance optimization
    ▪ Awareness of AI-driven personalization and generative AI tools for content and campaign
    optimization, along with emerging technologies for future-proofing brand strategy
    ▪ Understanding of global data privacy regulations and ethical marketing practice

    Experience
    ▪ 8+ years of relevant work experience in brand strategy, corporate communications, and marketing
    leadership, ideally in financial services or professional services.

    Education
    ▪ Bachelor's in communications / journalism / marketing, with MBA / master's in marketing or Brand
    Strategy.

    Compensation
    ▪ The compensation structure will be as per industry standards

    Sourced from foundit

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    Section · 02

    Skills

    Global data privacy regulationsGenerative Ai Toolscrm platformsMarketing AutomationContent StrategySocial MediaAI-driven personalizationDigital marketing principlesCorporate communication strategiesSEOCommunication SkillsAnalytics & InsightsStakeholder ManagementIntegrated MarketingStrategic ThinkingSEM

    Section · Company

    About TresVista

    Tresvista Financial Services

    Tresvista Financial Services

    Analytics & KPO

    1.1k+

    employees

    2006

    20 years old

    Mumbai, Maharashtra

    India

    About

    TresVista provides a comprehensive range of financial services, focusing on resource optimization for clients worldwide through an offshore capacity model.

    Industries

    Analytics & KPO

    Employee ratings

    464 reviews

    2.3/ 5

    Culture

    2.2

    Career growth

    2.4

    Work-life

    1.9

    Employees rate it well for

    Work Life Balance101Salary59Learning59Work Culture50Senior Management48

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