TM Tech Cust Solution

Job Purpose

The Territory Technical Services Manager will plan and implement the sales promotional & brand equity activities in coordination with TSM / TSE to make UltraTech as the preferred choice of customers & influencers in the assigned territory.

Job Context & Major Challenges

Cement industry, which is the backbone of all construction activities, is steadily growing. Mergers & acquisitions have led to the consolidation of manufacturing and marketing of this commodity. There is a need to create differentiation to maintain leadership position. UltraTech being the Industry leader, with around 20% of market share is poised to grow rapidly in the next 5 years. To resonate with the tag line of `Engineers Choice, UltraTech has built a very powerful value addition called Tech. Services. With the industry's largest team of civil and mobile concrete labs, UltraTech has established extensive customer interface across the country.

The position of Territory Technical Services Manager represents the front line role, representing UltraTech to the influencers & end consumer. The position holder shall be responsible for running the Mobile Concrete Lab service, manage off-role employees (MLE, LATF, RME). This role is responsible for achieving the Depot-level targets of conversions, loyalty schemes, all varieties of sales promotional meets, engagement programs for Masons, Engineers, IHBs, diploma / degree students.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Assistance to Internal Stakeholders

• (R) Assess the extent of damaged cement and recommend the price for sale, based on defined norms
• (R) Conduct godown inspections, rake inspections to monitor quality
• (R) Quality verification of Non trade site
• (R) Verification of 10% of shop and wall paintings
  
  

KRA2 Loyalty Program for the Influencers

• (R) Identify and enroll members on IT Platform (CLP), record the off take through dealers / influencers and verify the off take through a robust mechanism
  
  

KRA3 People and Performance Management

• (R) Outsourced employees (MLE, LATF, RME) management
  
  

KRA4 Pre and Post Sales Service to IHB Segment

• (R) Plan site visits, explore the needs of customers, organize site demonstrations and site training to Masons & Helpers
• (R) Provide Test Certificates on request to customers
• (R) Test water quality at site
  
  

KRA5 Product Promotion and Brand Equity Improvement

• (R) Ensure a participation in exhibitions, seminars and conferences
  
  

KRA6 Product Quality and Complaint Resolution

• (R) Attend to critical complaints from customers in the Depot resolve complaints and provide feedback to customers after attending the complaints
  
  

KRA7 Sales Promotional Meets through Technical activities

• (R) Ensure the budgeted I Outperform programs / meetings / targets are conducted effectively as per the plan / market requirement
• (R) Prepare MIS and reports based on inputs from Regional Offices / Depots (event-wise / cost-wise), analyze and report the findings