Talent Manager

Talent Manager – Influencer Marketing & Creator Management

Company: EchoX Media

Role: Talent Manager

Location: Delhi / Hybrid

Experience: 1–3 years in Influencer Marketing, Talent Management, Brand Partnerships, or a similar role

About the Role

We are looking for a proactive and relationship-driven Talent Manager to join our team and manage our growing roster of creators.

The role involves working closely with both brands and creators — building strong brand relationships, bringing in relevant campaigns, negotiating commercials, managing creator activities, and ensuring campaigns are executed smoothly from start to finish.

You should be someone who is comfortable picking up the phone, speaking to brands, following up, negotiating, and building long-term relationships. At the same time, you should be able to understand creators, their content, their audience, and what kind of brand collaborations make sense for them.

Key Responsibilities

Brand & Business Development

• Identify and reach out to relevant brands, agencies, and marketing teams for creator collaborations.
• Build and maintain strong relationships with brand managers, agencies, and decision-makers.
• Regularly pitch our creators for relevant campaigns and brand requirements.
• Follow up with brands and agencies to convert leads into active campaigns.
• Negotiate commercials, deliverables, usage rights, timelines, and payment terms.
• Maintain a strong pipeline of ongoing and potential brand collaborations.

Creator Management

• Maintain strong and professional relationships with managed creators.
• Understand each creator's content style, audience, positioning, and commercial potential.
• Keep track of creator availability, commercials, deliverables, ongoing campaigns, and commitments.
• Regularly communicate with creators regarding brand briefs, timelines, shoots, approvals, and deliverables.
• Help creators understand campaign requirements and ensure expectations are aligned before execution.
• Identify opportunities to grow creators commercially and strategically.

Campaign Management

• Manage campaigns from initial brand enquiry to final execution and payment.
• Coordinate between brands, creators, agencies, and internal teams.
• Share briefs with creators and ensure deliverables are understood clearly.
• Track scripts, content approvals, shoot dates, posting schedules, usage rights, and campaign timelines.
• Ensure content goes live as per the agreed timelines.
• Handle last-minute changes, feedback, and campaign-related issues professionally.
• Follow up on pending invoices and payments when required.

Commercial & Administrative Responsibilities

• Prepare and share creator commercials and packages with brands.
• Maintain updated creator rate cards and campaign costing.
• Keep records of brand conversations, campaigns, commercials, deliverables, and payments.
• Coordinate for contracts, invoices, GST details, usage rights, and other campaign documentation.
• Ensure all campaign details are accurately communicated to both brands and creators.

What We're Looking For

• 1–3 years of experience in influencer marketing, talent management, brand partnerships, or a related field.
• Strong communication and interpersonal skills.
• Comfortable speaking to brands and agencies over calls and WhatsApp/email.
• Strong negotiation and follow-up skills.
• Ability to build and maintain long-term relationships.
• Good understanding of Instagram, YouTube, creators, and the influencer marketing ecosystem.
• Strong organisational skills and ability to manage multiple campaigns simultaneously.
• Ability to work independently and take ownership of tasks.
• Commercially driven mindset — you should enjoy closing deals, not just managing them.
• Good understanding of social media trends and creator content.

Who Would Be a Good Fit

Someone who is:

• Good with people and genuinely enjoys building relationships.
• Proactive rather than waiting for work to come in.
• Commercially sharp and comfortable negotiating.
• Organised enough to manage multiple creators and campaigns simultaneously.
• A good communicator who can handle both brands and creators professionally.
• Persistent with follow-ups — because, let's be honest, half of influencer marketing is following up. :)
• Curious about creators, content, social media, and the digital marketing ecosystem.

Key Performance Indicators

Success in this role will be measured through:

• Number and value of brand collaborations closed.
• Revenue generated from managed creators.
• New brand/agency relationships developed.
• Creator retention and relationship quality.
• Campaign execution and timely delivery.
• Quality and consistency of brand communication.
• Ability to increase commercial opportunities for managed creators.

Why Join EchoX Media

You'll get the opportunity to work closely with creators and brands across different categories and be involved in the complete lifecycle of influencer campaigns — from pitching and negotiation to execution and payment.

• This is a hands-on role with significant ownership and room to grow into a senior talent management / business development role.