Subscription Marketing Professional (OTT)

We are looking for a Subscriptions Management Professional with min 5 years of experience in managing subscription services, preferably within the OTT video streaming or mobile app industry. The successful candidate will be responsible for overseeing the subscription lifecycle, ensuring a seamless and engaging experience for our users, and implementing strategies to drive subscription growth and retention. If you are a meticulous professional with strong analytical and organizational skills, we want to hear from you!

Key Responsibilities:

Subscription Lifecycle Management:

• Oversee the entire subscription lifecycle from sign-up to renewal, ensuring a smooth and user-friendly process.
• Monitor and manage subscription billing, payments, and invoicing to ensure accuracy and timeliness.

Data Analysis and Reporting:

• Analyse subscription data to identify trends, opportunities, and areas for improvement.
• Generate and present regular reports on key metrics such as subscription growth, churn rates, and revenue.

Customer Support and Issue Resolution:

• Collaborate with customer support to address and resolve subscription-related issues and inquiries.
• Implement feedback mechanisms to improve the subscription experience based on customer insights.

Retention and Growth Strategies:

• Develop and execute strategies to increase subscription retention and reduce churn.
• Work with marketing and product teams to implement campaigns and features aimed at attracting and retaining subscribers.

Pricing and Packaging:

• Assist in developing and optimizing pricing strategies and subscription packages to maximize revenue and customer satisfaction.
• Conduct market research to stay informed about industry trends and competitor offerings.

Collaboration and Communication:

• Work closely with cross-functional teams including marketing, finance, product, and analytics to ensure alignment on subscription goals and initiatives.
• Communicate subscription strategies and performance to senior management and stakeholders.

Qualifications:

• Bachelor's degree in Business, Marketing, Finance, or a related field.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in subscription management and billing systems.

Preferred Qualifications:

• Min 5 years of Experience with subscription analytics tools
• Familiarity with subscription-based business models and revenue recognition principles.
• Knowledge of the latest trends and best practices in subscription management