Strategic Marketing & Market Development Lead - Defence AI

Job Summary

We are looking for an exceptionally sharp, proactive, and unconventional thinker to lead marketing and market development at Auric AI. You will be responsible for building our marketing strategy and execution capabilities from the ground up, creating awareness and demand for highly advanced AI technology among India's defence, intelligence, and national security ecosystem.

This is not a conventional marketing role.

We are not looking for someone who simply manages social media, organises exhibitions, publishes content, or runs established marketing campaigns. We want someone capable of inventing entirely new ways to make sophisticated technology visible, compelling, and relevant to a highly specialised audience. Our potential customers include organisations within India's armed forces, intelligence community, security establishment, and the broader defence technology ecosystem. Reaching these audiences requires an unusual combination of creativity, strategic intelligence, persistence, resourcefulness, and credibility. You will have significant autonomy, direct access to our technical teams, and the freedom to experiment with ambitious and unconventional approaches.

Responsibilities

• Build and Own Auric AI's Marketing Strategy: Develop and execute our end-to-end marketing and market-development strategy.
• Identify the most relevant audiences, decision-makers, influencers, and institutions across India's defence and national security ecosystem.
• Understand how sophisticated defence technologies gain awareness, credibility, trust, and adoption.
• Identify gaps between what defence and intelligence users currently believe is possible and what advanced AI can actually achieve.
• Develop creative and cost-effective strategies to close those gaps.
• Build marketing initiatives that translate into genuine customer interest, technical engagements, and opportunities for adoption.
• Develop unconventional, high-impact marketing initiatives beyond conventional defence exhibitions, industry conferences, LinkedIn campaigns, and public relations.
• You should be capable of independently conceiving and executing initiatives such as Innovative demonstrations that show defence and intelligence professionals the art of what is possible with AI; Highly targeted campaigns around operational challenges facing national security organisations; Original research, technical narratives, and educational initiatives that reshape how potential users think about emerging technology; Creative ways of engaging influential stakeholders, institutions, technical communities, and relevant thought leaders; Unconventional partnerships, curated engagements, technical showcases, and experiential marketing initiatives; Entirely new approaches to reaching niche audiences that have not previously been explored.
• These are examples, not instructions.
• We expect you to challenge our assumptions, experiment independently, and discover opportunities that others may overlook.
• Make Complex AI Technology Compelling: Work closely with our researchers, engineers, and product teams to deeply understand our technology; Translate sophisticated AI capabilities into clear, credible, and compelling narratives; Develop content, demonstrations, presentations, technical explainers, and strategic communications for defence and national security audiences; Communicate effectively with both technical specialists and senior institutional decision-makers; Help potential users understand how emerging AI capabilities could transform intelligence analysis, situational awareness, and other national security workflows; Your responsibility is not simply to explain what our technology does; It is to inspire customers to rethink what technology could make possible.
• Create Awareness, Credibility, and Customer Engagement: Design strategies to reach relevant stakeholders within India's defence and intelligence ecosystem; Work with our leadership to identify and develop potential customer relationships; Create opportunities for substantive technical discussions, demonstrations, evaluations, and pilots; Build relationships with relevant research institutions, industry organisations, technology communities, and strategic partners; Develop an understanding of India's defence technology adoption environment and the institutional realities that shape it.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.