Sr. SEO/ASO Executive

Key Responsibilities

• Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition.
• Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
• Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits.
• Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions.
• Drive App Store Optimization (ASO) across Google Play and other relevant app platforms.
• Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates.
• Identify and implement CRO opportunities to improve organic traffic-to-conversion performance.
• Work on Local SEO initiatives to improve visibility across relevant locations and search queries.
• Analyze organic performance, identify trends, and provide actionable insights based on data.
• Conduct regular SEO/ASO audits and track key performance metrics.
• Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations.
• Stay updated with Google algorithm updates, SEO best practices, and ASO trends.

Required Skills

• Strong understanding of SEO and ASO fundamentals and best practices.
• Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization.
• Strong analytical and problem-solving skills with the ability to derive insights from data.
• Good understanding of search engine ranking factors and app store ranking/conversion factors.
• Strong communication and cross-functional collaboration skills.

Tools & Platforms

• AppTweak
• Sensor Tower
• Google Play Console
• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Screaming Frog

Preferred Qualifications

• 3–5 years of hands-on experience in SEO/ASO.
• Experience managing both website SEO and mobile app ASO.
• Experience in a B2C, e-commerce, marketplace, or app-driven business will be an advantage.
• Demonstrated ability to use data and experimentation to improve organic acquisition and conversions.