SR. Product Growth Manager

Role Documentation

1.Role Identifiers

Job Family

Digital Product

Planning and Management

Sub-

Job

Family

Digital Product

Planning and Management

Position

Titles /

Roles

Product Growth Manager

Role

Objective

The role holder is responsible for developing and executing strategies that increase product adoption, engagement, and revenue.

2. Role Detailing

Work Areas

Responsibilities & Outcomes

Market Research

.Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behaviour, preferences, and market trends.

.Analyse marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.

.Develop strategic plans for entering new markets or expanding product reach in existing markets.

.Identify growth opportunities and assess market entry risks and benefits.

Business Problem Analysis

.Analyse complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth.

Technology Research

.Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation.

Product Costing &

License/Contract Management

.Manage product costing, pricing strategies, and cost optimization efforts.

.Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.

Digital/Mainline

Marketing/PR Strategy

.Designing and executing digital/Mainline marketing strategies and plans for customer acquisition.

.Monitoring and analysing the impact of digital/Mainline marketing initiatives across various channels.

.Developing corrective action plans to ensure the achievement of targeted outcomes.

.Planning and organizing marketing campaigns and initiatives.

.Utilizing creative skills to develop innovative problem-solving approaches 6. Strategic PR releases

Product Strategy Development

.Contribute to the development and refinement of the product growth strategy.

.Align product growth activities with the organization's long-term product goals and objectives.

Revenue Generation and Growth

.Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.

.Running effective and cost-efficient marketing campaigns

Information Management

.Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.

.Prepare and present reports on product growth progress, market insights, and strategic planning.

AEM Tools

Adobe Experience Cloud (AEM, AEP & AJO) Capabilities

.End-to-end experience across the Adobe Experience Manager (AEM) suite, including Digital Asset Management (DAM), asset publishing, URL generation, and content activation.

.Configure, manage, and activate customer segments, including batch and real-time streaming audiences.

.Design and orchestrate complex customer journeys and Always-On lifecycle programs in Adobe Journey Optimizer (AJO).

.Configure WhatsApp and Push Notification campaigns for personalized customer engagement.

.Create, configure, and manage business/customer events, event tagging, and event-driven automations.

.Execute audience onboarding, activation, and cross-channel campaign deployment.

.Monitor journey performance, troubleshoot issues, and optimize customer engagement initiatives.

.Key Skills: AEM Full Suite, DAM Management, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Audience Segmentation, Streaming Segments, Journey Orchestration, Event Configuration & Tagging, WhatsApp Campaigns, Push Notifications, Marketing Automation.

Behavioural Competencies (For Details Please Refer to Annexure)

Result Orientation

Learning Agility

Collaboration

Customer Centricity

Change Agility

Innovation & New Ways of Working

Strategic Thinking

3. Role Inputs & Interfaces

Qualifications & Experience

Qualifications

Bachelor's degree in business, marketing, economics, or a related field (Master's degree

preferred)

..Experience

8-12 years, with at least 5 years of experience in relevant experience

Key Interfaces (Roles to interact inside / outside the Organization to enable success in day to day work)

Internal

Project Team

Cross Functional Departments

External

Customer/ Client Vendor / Suppliers

Annexure