Sr. Manager-Trade Marketing

Trade Marketing Manager GT is responsible for both trade & shopper marketing

for General trade Channel. The incumbent will have to devise strategic inputs to aid channel growth.

Key responsibilities include trade activations and scheme, loyalty programs, shopper activations and

field force efficiency. He/she would be accountable for efficient budget management.

Successful Performance Requires

• Strong strategic and entrepreneurial mindset and calculate risk taking appetite
• Razor sharp focus on multiplying market share
• Sound forward thinking and planning skills
• taking the full responsibility for decisions and outcomes
• strong communication and negotiation skills
• Stakeholder management, both internal & external
• clear commitment and vision to steer the channel sales
  
  

Detailed Responsibilities (non-conclusive)

Strategic Responsibilities :

• Roll out monthly trade schemes / on pack promotions for channel partners and consumers
• Devise and own channel partner engagement programs.
• Execute effective sub channel visibility and asset deployment strategy.
• Promoter Efficiency & throughput.
• Analyze sales related metrics like ECO, TLSD, productivity, etc. and deduce actionable insights.
• Work closely with the business heads and top management in managing the consistency of the
  
  

brand and supporting them with initiatives which are in line with the business objectives

• Market and environmental scanning, advice on business trends and changes in the market place
  
  

Business Objectives

• To achieve volume and value objectives of the assigned channel.
• Overall ownership of activity/ promotions and trade marketing activities across general trade outlet.
• NPI launch planning and execution.
• Analyse market trends and behavior to uncover new business and sales opportunities.
• Compile, analyze and present data on competition and the business environment.
• Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and
  
  

discussed during the monthly review meetings

Financial Responsibilities

• Overall ownership of general trade budgeting : trade scheme, visibility, monitoring and controlling.
• Develop and manage sales budgets, and oversee the development and management of internal
  
  

operating budgets.

• Efficiency tracking of all the investments and promotions
  
  

Qualification

• MBA or PGDM from top B. School, with min 5-6 yrs of experience of which minimum 4 years should
  
  

be FMCG GT sales. 1-2 years of trade marketing will be preferred.

Experience: (FMCG experience is a must - no telecom experience)

• Complete understanding of GT sub channels vs retail, Chain pharma, cosmetic stores etc
• Entrepreneurial orientation/Commercial flair, Should have handled P&L
• Knowledge of structuring sales quota goals and revenue expectations.
• Planning & Budgeting for Sales Targets..
• interface with internal cross- functional teams to ensure effective communication and coordination to
  
  

execute company agenda