Sr. Graphic Designer (Digital-First)

Location: Kolkata | Work from Office

Experience: 6-8 Years

About the Role: Kofuku is looking for a highly creative and detail-oriented Sr Graphic Designer with a strong digital-first mindset. The ideal candidate should have hands-on experience creating high-performing creatives for digital platforms, marketing campaigns, social media, performance marketing, and product communication.

This role requires someone who can translate brand strategy into compelling visual experiences, while working in a fast-paced, growth-focused environment.

Key Responsibilities:

• Design engaging creatives for digital marketing campaigns across Meta, Google, YouTube, LinkedIn, and other digital platforms.
• Create static and motion-ready assets for social media, performance marketing, CRM, websites, landing pages, and app promotions.
• Lead and mentor junior graphic designers, providing creative guidance, feedback, and support to maintain consistency and improve the overall quality of design output.
• Take ownership of end-to-end creative projects, from conceptualization and visual direction to final execution and delivery.
• Establish and maintain creative standards, design systems, and visual guidelines across digital and marketing communications.
• Review and provide constructive feedback on creative work produced by team members, ensuring alignment with brand identity, campaign objectives, and quality standards.
• Collaborate with cross-functional teams and contribute to creative strategy, campaign ideation, and visual storytelling.
• Develop campaign concepts and visual identities aligned with brand guidelines and marketing objectives.
• Design digital assets including banners, infographics, presentations, emailers, app store creatives, and promotional materials.
• Collaborate closely with Marketing, Content, Product, and Growth teams to deliver high-quality creatives within timelines.
• Ensure consistency of visual identity across all consumer touchpoints.
• Stay updated with the latest design trends, AI-powered creative tools, and platform specific best practices.
• Manage multiple projects simultaneously while maintaining high quality and attention to detail.

Desired Skills & Qualifications:

• 6–8 years of experience in graphic design, preferably with digital-first or consumer internet brands.
• Strong portfolio showcasing digital campaigns, social media content, branding, and performance marketing creatives.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Working knowledge of After Effects, Premiere Pro, or motion graphics is an added advantage.
• Strong understanding of art fundamentals, composition, typography, layout, colour theory, visual storytelling, and UI-friendly design principles.
• Strong leadership and mentoring skills, with the ability to guide designers and effectively manage creative priorities.
• Strong conceptual thinking and art direction skills, with the ability to develop original visual concepts and translate ideas into compelling creative outputs.
• Familiarity with AI-assisted design tools such as Adobe Firefly, Midjourney, ChatGPT, or similar creative tools is preferred.
• A formal educational background in Fine Arts, Applied Arts, Graphic Design, Visual Communication, or a related creative discipline is preferred.
• Ability to interpret marketing briefs and convert them into impactful visual communication.

Preferred Background:

• Experience working with startups, digital-first businesses, D2C brands, or consumer technology companies.
• Exposure to performance marketing creatives, with an understanding of creative testing and optimization.
• Prior experience leading or mentoring a team of designers in a fast-paced, deadline driven environment.
• Experience taking ownership of campaign-level creative direction and maintaining visual consistency across multiple platforms and formats.
• Ability to balance creativity with business objectives and consumer insights.
• Strong communication skills and a collaborative approach to cross-functional teamwork.