Sr. Executive - Brand & Social Media

Job Title: Senior Executive – Brand & Social Media

Location: Lower Parel, Mumbai

Experience: 2–3 Years

About the Role

We are looking for a creative, proactive, and detail-oriented Senior Executive – Brand & Social Media to support our brand-building initiatives and strengthen our digital presence across platforms.

The ideal candidate will have hands-on experience in content creation, social media management, and website coordination, along with a strong understanding of B2B brand communication. This role requires someone who can effectively position multiple business offerings, create compelling thought leadership content, showcase customer success stories and case studies, and contribute to building a strong digital brand presence.

Exposure to AdTech, Programmatic Advertising, Connected TV (CTV), Digital Marketing, or Marketing Technology will be an added advantage.

Key Responsibilities:

Brand & Content Management

• Develop and execute brand-building strategies aligned with business objectives.
• Create engaging content and creatives using Canva, including social media posts, banners, presentations, marketing collaterals, and campaign assets.
• Ensure consistent brand messaging and visual identity across all communication channels.
• Develop case studies, customer success stories, thought leadership articles, blogs, and leadership communication.
• Collaborate with internal stakeholders to promote products, services, campaigns, and key business initiatives.

Social Media Management

• Own and grow the company's presence across LinkedIn, Instagram, and other relevant social media platforms.
• Develop and execute monthly content calendars aligned with marketing and business objectives.
• Create engaging B2B-focused content that effectively communicates the company's products, services, and industry expertise.
• Build and execute leadership branding strategies for senior management and business leaders.
• Monitor industry trends, competitor activities, and emerging content opportunities to keep the brand relevant and competitive.

Digital & Website Coordination

• Coordinate with internal and external stakeholders to update website content and ensure timely enhancements.
• Ensure website content remains accurate, relevant, and aligned with brand guidelines.
• Support landing page development and campaign-related content requirements.
• Work closely with design and development teams to maintain an engaging digital experience.

Analytics & Performance Tracking

• Track and analyze the performance of social media campaigns, website traffic, and content initiatives.
• Measure key performance metrics such as engagement, reach, lead generation, website traffic, and brand visibility.
• Prepare regular reports with actionable insights and recommendations to improve content effectiveness and audience engagement.

Skills & Requirements

• 2–3 years of experience in Brand Management, Social Media Marketing, Digital Marketing, Content Marketing, or a related field.
• Hands-on experience with Canva and other content creation tools.
• Strong understanding of LinkedIn and other social media platforms from a B2B marketing perspective.
• Excellent written and verbal communication skills with strong storytelling abilities.
• Basic understanding of website content management and coordination.
• Ability to create compelling brand narratives, leadership content, customer success stories, and business-focused communication.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Creative mindset with strong attention to detail.

Preferred Qualifications

• Exposure to AdTech, Programmatic Advertising, Connected TV (CTV), Digital Media, or Marketing Technology industries.
• Strong understanding of B2B marketing and LinkedIn brand positioning strategies.
• Experience creating leadership content, blogs, whitepapers, case studies, and customer success stories.
• Knowledge of social media analytics, website analytics, and performance reporting tools.
• Familiarity with AI-powered content creation tools and digital marketing trends will be an added advantage.

What We're Looking For

• A creative thinker with excellent storytelling and content creation skills.
• A self-starter who takes ownership and drives initiatives independently.
• A collaborative professional with strong stakeholder management and coordination skills.
• Someone passionate about branding, digital marketing, content strategy, and emerging industry trends.
• A curious learner who stays updated with the latest marketing technologies, AI tools, and digital innovations.