Social Media Marketing Specialist

Role Description: This full-time, on-site Social Media Marketing Specialist role is based in Delhi, India. The specialist will plan, create, and publish engaging content across social media platforms, ensuring alignment with the brand's voice and marketing objectives. Daily tasks include managing social media calendars, monitoring channels, responding to audience interactions, and coordinating with internal teams to support campaigns and promotions. The role also involves tracking performance metrics, preparing reports, and optimising strategies based on insights and trends. The specialist is expected to stay updated on platform changes, competitor activity, and best practices in social media marketing.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing to plan and execute effective online campaigns.
• Ability in Social Media Content Creation and Marketing to develop engaging posts, visuals, and messages.
• Excellent Communication skills for clear messaging, collaboration with teams, and interaction with online audiences.
• Experience with social media analytics tools and basic understanding of SEO, paid ads, and campaign measurement.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Attention to detail, creativity, and the ability to manage multiple projects in a fast-paced environment.
• Prior experience in a social media or digital marketing role is preferred.