Social Media Marketing Specialist

• Develop and drive social media strategies for multiple brands across platforms.

• Own monthly/quarterly content calendars, content pillars and social narratives.

• Lead ideation and execution of social-first campaigns, digital activations and realtime content opportunities.

• Identify relevant trends, cultural moments and conversations and translate them into brand-relevant opportunities.

• Work closely with designers, copywriters, creators and other creative teams to develop platform-first content.

• Manage end-to-end publishing, scheduling and content governance across different social platforms.

• Track and analyze social performance and prepare monthly/quarterly reports with clear insights, learnings and recommendations.

• Use performance data and audience behavior to continuously optimize content and social strategy.

• Present ideas, strategies, calendars and performance reports to clients and senior stakeholders.

• Mentor and guide junior team members and ensure quality and timely delivery of work.