Social Media Marketing Manager

Company Description Pureverse Pvt Ltd is an India-based FMCG company dedicated to offering organic, authentic, and sustainably crafted everyday essentials. The brand focuses on naturally sourced, chemical-free products such as organic honey, cold-pressed and wood-pressed oils, A2 cow ghee, farm-fresh jaggery, and other health-focused staples. Every product is rigorously tested for quality, purity, and freshness, with an emphasis on sustainable production for long-term well-being. Pureverse is committed to rebuilding trust in daily essentials while fostering a community that values purity, health, and better lifestyle choices. The company shares insights into organic living, traditional processes, and farmer stories to connect customers with the origins of their products.
Role Description The Social Media Marketing Manager will manage and grow Pureverse's online presence across key social media platforms, focusing on brand awareness, community engagement, and lead generation. This full-time, on-site role based in Thane involves planning and executing social media campaigns, creating and scheduling content, and optimizing posts for reach and engagement. The position includes monitoring social media performance, analyzing metrics, and adjusting strategies to improve outcomes. The manager will collaborate with marketing and design teams to develop creative assets, run paid promotions when needed, and respond to audience comments and messages in a timely, professional manner. The role also requires staying updated on industry trends, competitor activity, and platform updates to ensure Pureverse's social media strategy remains current and effective.
Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for managing multi-platform campaigns and improving reach and engagement.
• Candidates should possess effective Communication skills, including clear writing and interpersonal abilities for engaging audiences and coordinating with internal teams.
• Candidates should possess Content Strategy skills for planning, organizing, and aligning social content with brand and marketing objectives.
• Candidates should possess Digital Marketing skills for integrating social media efforts with broader online marketing, analytics, and paid promotion strategies.
• Relevant experience managing brand social channels in FMCG, wellness, or consumer products sectors is beneficial.
• Ability to use social media analytics tools, schedule content, and report on performance is preferred.
• Bachelor's degree in Marketing, Communications, Media, or a related field is advantageous.
• Strong organizational skills, attention to detail, and the ability to work on-site in Thane in a fast-paced environment are expected.