Social Media Marketing Manager

Job description

Web Aspiration is a leading company specializing in providing the best digital marketing services to businesses of all sizes. With a passion for innovation and a commitment to excellence, we're dedicated to helping our clients achieve their goals.

We are looking for a Social Media Marketing Expert (For Rohtak/Gurugram location) with experience of at least 2 years, who will manage and optimize social media platforms, create and implement social media marketing strategies, and develop engaging and shareable content and must be proficient in running meta ads. The person will also be responsible for communication and content strategy.

Responsibilities

• Design and implement social media strategy to align with business goals
• Run social media campaigns on Facebook, Instagram and other required platforms.
• Develop and execute effective advertising strategies on Meta platforms to achieve client or company goals.
• Utilize advanced targeting options to reach specific demographics, interests and behaviours.
• Analyze campaign performance data to identify trends, and optimize strategies.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, news etc).
• Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and other information).
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Set specific objectives and report on ROI.

Requirements and skills

• Proven work experience of at least 2 years as a Social Media Marketer.
• Ability to create and deliver creative content (text, image and video).
• Knowledge of online marketing channels.
• Excellent writing & communication skills.
• Ability to analyze social media trends and data.
• Knowledge of social media analytics tools.
• Experience in managing social media platforms.