Social Media Marketing Manager

Company Description Monvue is a cosmetic contact lens brand dedicated to creating natural-looking colored lenses specifically for Indian consumers. Combining Korean manufacturing precision with designs tailored for Indian eyes, Monvue focuses on subtle enhancement, comfort, and everyday wearability. Its lenses are available in power ranges from 0 to -6, serving both cosmetic and powered lens users. With an emphasis on thoughtful design, global quality standards, and a calm, lifestyle-led approach to beauty, Monvue offers products that feel effortless, look refined, and integrate smoothly into daily life.

Role Description The Social Media Marketing Manager is a full-time, on-site role based in New Delhi. This role is responsible for developing and executing social media strategies across platforms to build brand awareness, drive engagement, and support campaign objectives. Day-to-day tasks include planning content calendars, coordinating with creative teams for visual and copy assets, publishing posts, and managing community interactions through comments and messages. The Social Media Marketing Manager will monitor performance metrics, optimize campaigns and content using SMO best practices, and collaborate with the wider marketing team to ensure alignment with digital marketing initiatives. This role also involves staying updated on social media trends, competitor activity, and platform features to continuously improve Monvue's online presence.

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, including experience managing brand accounts across major platforms.
• Candidates should possess effective Communication skills, with the ability to craft clear, engaging messaging tailored to diverse audiences.
• Candidates should possess skills in Content Strategy, including planning editorial calendars and aligning content with brand and campaign objectives.
• Candidates should possess Digital Marketing skills, such as understanding analytics, paid social campaigns, and cross-channel integration.
• Candidates should ideally have experience in beauty, lifestyle, or consumer brands, along with strong copywriting and basic visual content familiarity.
• Candidates should have proven ability to analyze performance data, use insights to optimize content, and manage multiple projects in a fast-paced environment.
• A bachelor's degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience, is preferred.