Social Media Manager

Company Description Live101 is a curated marketplace that connects event organizers with certified music artists for performances that fit a wide range of budgets. The platform features artists who regularly perform at cafés, corporate events, birthday parties, weddings, and other personal and professional occasions. Live101 focuses on simplifying the process of discovering and booking live music, ensuring reliable talent and smooth coordination. The company's vision is to become a one-stop destination for all live musical needs, offering a streamlined experience for both artists and clients.
Role Description The Social Media Manager at Live101 will oversee day-to-day management of the company's social media channels, including planning, creating, and publishing engaging content. This role will involve developing and executing social media campaigns, optimizing posts for reach and engagement, and monitoring performance metrics to refine strategies. The Social Media Manager will collaborate with internal teams to promote artists, events, and brand initiatives, respond to audience interactions, and maintain a consistent brand voice across platforms. This is a full-time, on-site role based in Mumbai, requiring close coordination with the marketing and operations teams to support business goals.
Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across major platforms.
• Ability to develop and implement effective Content Strategy and create compelling Writing tailored to digital audiences.
• Excellent Communication skills, including clear, professional interaction with artists, clients, and internal stakeholders.
• Familiarity with analytics tools, basic design or visual content tools, and current social media trends and best practices.
• Proven experience in a social media or digital marketing role, ideally within entertainment, events, or related industries.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.