Social Media Manager

Company: Hebbevu Farms

Position: Social Media Manager

Experience: 3–7 Years

Education: Any Degree

Employment Type: Full-Time

Department: Marketing

Key Responsibilities

• Develop and execute the overall social media strategy.
• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
• Create and maintain monthly social media content calendars.
• Plan content for reels, videos, stories, carousels, static posts and campaigns.
• Build engaging content around products, farms, customers, people and brand stories.
• Coordinate with designers, photographers, videographers and agencies for content creation.
• Ensure consistency in brand tone, messaging and visual identity.
• Drive organic follower growth, reach, engagement and brand awareness.
• Monitor comments, messages, mentions and customer interactions.
• Build and manage an active online community.
• Identify and manage influencer and creator collaborations.
• Plan social media campaigns for product launches, festivals, offers and events.
• Coordinate with performance marketing teams for paid social campaigns.
• Track competitors, industry trends and emerging social media formats.
• Identify trending topics and relevant real-time marketing opportunities.
• Monitor brand sentiment and online reputation.
• Analyse social media performance and prepare weekly/monthly reports.
• Track reach, impressions, engagement, follower growth, video views, website traffic and conversions.
• Recommend improvements based on social media analytics and campaign performance.
• Coordinate with Marketing, Sales, E-commerce, Customer Service and Operations teams.
• Manage social media budgets and agency/vendor coordination where required.

Required Skills

• Social Media Strategy
• Content Planning
• Content Writing & Copywriting
• Instagram & Facebook Marketing
• LinkedIn & YouTube Management
• Reels and Short-form Video Strategy
• Influencer Marketing
• Community Management
• Campaign Management
• Social Media Analytics
• Meta Business Suite
• Basic understanding of Meta Ads
• Canva / Creative Coordination
• Google Analytics
• Trend Analysis
• Strong communication and coordination skills
• Creative thinking and storytelling ability
• Data-driven decision making

Preferred Candidate Profile

• 3–7 years of relevant social media / digital marketing experience.
• Experience independently managing brand social media accounts.
• Strong understanding of social media trends and algorithms.
• Experience working with agriculture, FMCG, D2C will be an advantage.
• Strong portfolio of social media campaigns and content preferred.
• Ability to manage multiple campaigns and deadlines simultaneously.