Social Media Manager

Company Description KRAM TV is an independent news platform focused on 24/7 ground reporting and real-time journalism across India. The organization prioritizes on-the-ground stories over studio debates, aiming to present unfiltered realities from streets and public spaces. With a growing Pan-India network spanning all 28 states and 8 Union Territories, KRAM TV connects journalists, field reporters, and citizen contributors to deliver breaking news, investigative reports, and public policy explainers. The platform specializes in unscripted ground journalism, citizen-centric reporting, and national and political affairs. Team members join a mission-driven environment that values truth, transparency, and responsive public discourse.

Role Description The Social Media Manager will be responsible for planning, executing, and monitoring KRAM TV's presence across major social media platforms to amplify ground reporting and real-time journalism. This full-time, on-site role is based in Noida and involves creating and publishing posts, short videos, and live updates aligned with editorial and news priorities. Day-to-day tasks include managing content calendars, coordinating with reporters and editorial teams for timely updates, optimizing posts for reach and engagement, and responding to audience interactions in a professional manner. The Social Media Manager will analyze performance metrics, refine strategies based on insights, and ensure consistent brand voice across platforms. The role also includes collaborating on campaigns, supporting audience growth initiatives, and staying informed about platform trends and digital news consumption patterns.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills.
• Candidates should possess excellent Communication and Writing skills for clear, engaging, and accurate content.
• Candidates should possess Content Strategy skills, including planning, scheduling, and aligning content with editorial goals.
• Relevant experience managing social media for media, news, or digital content platforms is highly beneficial.
• Ability to work in a fast-paced newsroom environment, manage multiple platforms, and respond quickly to breaking news.
• Familiarity with social media analytics tools and data-driven decision-making.
• Strong understanding of current affairs, political and social issues, and digital news audiences in India.
• Bachelor's degree in Communications, Journalism, Media Studies, Marketing, or a related field (or equivalent practical experience).
• Deep familiarity with platform algorithms (YouTube, Instagram, X)
• Excellent copywriting skills in Hindi and English
• Data-driven mindset with experience in analytics tools
• 3+ years managing social for a news or media brand preferred