Social Media Manager

Company Description Arowa Webtech is a digital marketing, branding, and web solutions agency based in Ahmedabad, focused on helping businesses build a strong and memorable digital presence. The team combines strategy, creativity, and technology to make brands clearer, more visible, and more credible to the audiences that matter. Each project is driven by a multidisciplinary team of developers, designers, and digital marketers who transform ideas into strategies, experiences, and business opportunities. Arowa Webtech offers services including social media marketing, branding, graphic and motion design, website and e-commerce development, and comprehensive digital marketing solutions. Guided by the principle Your Vision, Our Creation, the agency aims to bring ambitious ideas to life with purposeful, impactful digital work.
Role Description The Social Media Manager is a full-time, on-site role based in Ahmedabad, responsible for managing and growing clients social media presence across platforms. This role involves planning and executing social media strategies, creating and scheduling content, optimizing posts for engagement, and monitoring performance metrics. The Social Media Manager will collaborate with designers, content creators, and digital marketers to ensure brand consistency and impactful campaigns. Daily tasks include community management, responding to audience interactions, tracking trends, preparing performance reports, and suggesting data-driven improvements. The role also includes coordinating with clients to understand their goals and translating them into clear, effective social media initiatives.
Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across platforms.
• Candidates should possess strong Communication and Writing skills to craft clear, engaging content and interact effectively with clients and audiences.
• Candidates should possess skills in Content Strategy to align social media activities with brand objectives, target audiences, and marketing goals.
• Candidates should be proficient with major social platforms (e.g., Instagram, Facebook, LinkedIn, YouTube, Twitter/X) and social media management tools.
• Candidates should have an understanding of analytics and reporting, including the ability to interpret data and suggest improvements.
• Candidates should demonstrate creativity, attention to detail, and the ability to work collaboratively in a fast-paced agency environment.
• Relevant experience in digital marketing or social media management, preferably in an agency setting, is beneficial.
• A bachelor's degree in Marketing, Communications, Media, or a related field is preferred but not mandatory for highly skilled candidates.