Social Media Manager

1 Strategy & Planning: Design and implement data-informed social media strategies aligned with business goals.

2 Maintain content calendars across active channels (e.g., Instagram, LinkedIn, YouTube, X, Reddit).

3 Content Creation: Write platform-native copy, captions, and scripts.

4 Coordinate visual assets, short-form video, and graphics with internal design teams.

5 Community Management: Engage with followers, respond to comments and direct messages, and manage brand reputation.

6 Analytics & Reporting: Track key performance indicators (KPIs) such as reach, engagement, saves, and shares.

7 Use insights to optimize upcoming campaigns.Trend & Platform Intelligence: Stay updated on algorithm changes, emerging formats, and internet culture.

• Develop and execute monthly social media strategies and content calendars.
• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
• Create engaging content around products, launches, offers, campaigns, and brand stories.
• Coordinate with graphic designers, video editors, influencers, and other creative teams.
• Stay updated with the latest social media trends, formats, sounds, memes, and platform updates.
• Write creative captions, hooks, CTAs, and campaign copy.
• Plan and execute product launches, festive campaigns, promotional campaigns, and social media activations.
• Manage daily posting, scheduling, comments, messages, and community engagement.
• Track social media performance and prepare regular reports.
• Analyze reach, engagement, followers, conversions, and other relevant metrics.
• Monitor competitor activity and identify new content opportunities.
• Collaborate with the marketing and product teams to maintain consistent brand communication.