Social Media Manager

Key Responsibilities

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish engaging content across various formats including text, images, videos, reels,
• and stories.
• Manage the day-to-day social media activities across platforms such as Instagram, Facebook, LinkedIn,
• X (Twitter), and YouTube.
• Monitor industry trends, competitor activities, platform updates, and emerging social media best practices.
• Track and analyse social media performance metrics and prepare regular/monthly reports to evaluate
• campaign effectiveness.
• Manage the online community by responding to comments, messages, and audience interactions in a timely manner.
• Collaborate with the Marketing, Design, and Content teams to ensure consistent brand communication
• across all social media channels.
• Plan, manage, and analyse paid social media campaigns to maximise reach, engagement, and ROI.
• Identify new opportunities for audience growth and engagement across social media platforms.
• Contribute fresh and innovative ideas for content, campaigns, and social media initiatives.
• Stay updated with changes in social media algorithms and adapt strategies accordingly.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Media, or a related field is preferred.
• Proven experience as a Social Media Manager or in a similar social media role.
• Strong understanding of major social media platforms, their algorithms, trends,and best practices.
• Good knowledge of social media analytics and performance tracking.
• Excellent writing, communication, and storytelling skills.
• Strong creative thinking and the ability to develop fresh and engaging content ideas.
• Hands-on experience with social media management tools such as Hootsuite, Buffer, or Meta Business Suite.
• Basic knowledge of graphic design and/or video editing tools such as Canva, Photoshop, or CapCut will be an added advantage.
• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
• Strong attention to detail with a data-driven approach to social media performance.