Social Media Manager

Company Description Advert Augments is a digital marketing agency focused on helping businesses grow online through effective, data-driven strategies. The team works with a range of clients to increase brand visibility, engagement, and conversions across social platforms and other digital channels. By combining strategic planning, creative content, and performance analysis, Advert Augments aims to deliver measurable results for clients. The organization values collaboration, innovation, and staying current with evolving digital trends, offering team members opportunities to develop and refine their skills.
Role Description The Social Media Manager will oversee day-to-day management of social media channels, including planning, creating, and publishing content tailored to each platform. Responsibilities include developing and executing social media strategies, optimizing profiles and posts for maximum reach and engagement, and monitoring performance metrics to improve campaigns. The role involves coordinating with internal teams to align content with overall marketing goals, responding to audience interactions, and maintaining a consistent brand voice. This is a full-time, on-site role based in Ludhiana, requiring regular collaboration with colleagues and participation in strategy meetings.
Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow online communities.
• Candidates should possess skills in Content Strategy and Writing to plan, create, and adapt content for different platforms and audiences.
• Candidates should possess strong Communication skills to collaborate with teams, interact with clients, and engage with followers.
• Candidates should be proficient with social media tools and analytics platforms (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics) to track and report performance.
• Candidates should demonstrate the ability to interpret data, adjust campaigns based on insights, and stay updated with social media trends and best practices.
• A background in marketing, communications, or a related field, along with prior experience managing brand social media accounts, is highly beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment are preferred.