Social Media Manager | FMCG | 3 to 7 Yrs | Mumbai

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°

About the client:

Our Client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.

Job Summary:

We are seeking a creative and results-driven Social Media Manager to develop, implement, and

manage our social media strategy. The ideal candidate will be responsible for increasing brand

awareness, driving engagement, generating leads, and maintaining a strong online presence

across various social media platforms.

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals.

• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.

• Manage daily social media activities, including posting, monitoring, and responding to comments and messages.

• Plan and execute social media campaigns to promote products, services, and events.

• Monitor social media trends, competitor activities, and industry developments.

• Analyze performance metrics and prepare regular reports on campaign effectiveness.

• Collaborate with marketing, sales, and design teams to ensure consistent brand messaging.

• Manage paid social media advertising campaigns and budgets.

• Identify opportunities to increase followers, engagement, and conversions.

Required Qualifications:

• Bachelor's degree in marketing, Communications, Business, or a related field.

• Strong knowledge of major social media platforms and best practices.

• Experience with social media management tools and analytics platforms.

• Excellent written and verbal communication skills.

• Creative thinking and content creation abilities.

• Ability to analyze data and make strategic recommendations.

Preferred Skills:

• Graphic design skills using tools such as Adobe Creative Suite or Canva.

• Basic video editing and content production experience.

• Knowledge of SEO and digital marketing principles.

• Experience with influencer marketing and community management.

Key Performance Indicators (KPIs):

• Growth in followers and audience reach.

• Engagement rate (likes, comments, shares, saves).

• Website traffic generated from social media.

• Lead generation and conversion rates.

• Return on investment (ROI) from social media campaigns.