Social Media Head

Company Description Veranda Race is an education company that provides coaching for Bank, SSC, and PSC exams across India. The organization focuses on helping learners prepare effectively for competitive examinations through structured courses and expert guidance. With a strong presence in the test-preparation market, Veranda Race aims to improve learners outcomes and career opportunities. Team members join a mission-driven environment that values academic excellence, learner success, and continuous improvement.
Role Description The Social Media Head is a full-time, on-site role based in Tamil Nadu, India. This role is responsible for developing and executing social media strategies that strengthen brand awareness and drive engagement among students and aspirants. Day-to-day tasks include planning content calendars, overseeing content creation, managing social media channels, coordinating campaigns, and monitoring performance metrics and analytics. The Social Media Head will collaborate with marketing, sales, and academic teams to align messaging, support lead generation, and promote courses, events, and results. The role also involves managing online reputation, responding to audience interactions, and staying current with platform trends and best practices.
Qualifications

• Candidates should possess skills in Market Planning and Marketing Management to design and implement effective social media and brand strategies.
• Candidates should possess skills in Market Research to understand audience behavior, competitor activities, and emerging trends.
• Candidates should possess skills in Sales to support enrollment campaigns and conversion-focused social media initiatives.
• Candidates should possess skills in Public Relations to manage brand image, handle communications, and build relationships with stakeholders.
• Strong knowledge of major social media platforms, content formats, and analytics tools.
• Demonstrated experience leading social media or digital marketing teams, preferably in education or related sectors.
• Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
• Ability to work on-site, coordinate with cross-functional teams, and manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced qualifications are an advantage.