Social Media, Digital Marketing - Apeejay Stya Group

About

The Apeejay Stya Group is a social commitment in the pursuit of excellence in education. It comprises the Apeejay Education Society and the Apeejay Stya University. All Apeejay Stya institutions are guided by the vision of Dr Stya Paul, Founder Chairman, Apeejay Education Society, based on value-based holistic education focusing on acquiring thinking skills and learning for life. It encompasses a vision that is truly global and is driven by innovative techniques, progressive curricula, and state-of-the-art infrastructure.

Summary of Job:

The incumbent will be responsible for building, managing, and scaling the brands presence across key social media platforms. This role focuses on content creation, community engagement, performance tracking, and trend-driven growth to enhance brand visibility and audience connection.

Job Responsibilities:

• Develop and execute platform-specific social media strategies across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms to drive engagement, reach, and brand awareness.
• Create, curate, and manage high-quality content including posts, reels, stories, videos, and long-form formats, ensuring alignment with brand guidelines and marketing objectives.
• Design visually compelling creatives using tools such as Canva, CapCut, Filmora, and basic Photoshop to produce professional, on-brand content.
• Plan, schedule, and publish content using social media management tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
• Monitor and analyze performance metrics including engagement rate, reach, impressions, follower growth, and content performance to optimize future campaigns.
• Conduct market and competitor research to stay updated on industry trends, viral formats, and emerging content opportunities.
• Actively engage with the online community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Coordinate with the performance marketing team to support and execute paid social media campaigns when required.
• Prepare and present monthly social media performance reports with clear insights and actionable recommendations.
• Manage online reputation by tracking brand mentions, reviews, and audience sentiment across platforms.
• Education or Edtech experience is required.

Job Knowledge (Prerequisite):

• Strong understanding of social media platforms, algorithms, and content trends
• Creative mindset with a good eye for design and storytelling
• Hands-on experience with social media tools and analytics
• Basic knowledge of paid social campaigns is an advantage
• Excellent communication and community management skills
• Data-driven approach with the ability to translate insights into action

Experience:

1-7 years of relevant experience in social media marketing.