Social Media Coordinator

Company Description Taraash | Branding Marketing Agency is a full-service branding and marketing firm focused on carving distinctive identities for brands across industries. The agency provides 360° solutions, combining online and offline strategies to build cohesive brand experiences. Core services include brand identity and strategy, social media marketing, website design and development, and digital and print advertising. Taraash emphasizes clear positioning, impactful messaging, and thoughtful design to drive growth for its clients. Team members collaborate on integrated campaigns that connect branding, content, and performance marketing.

Role Description The Social Media Coordinator is a full-time, on-site role based in Rohini, responsible for managing day-to-day social media activities across multiple platforms. The role includes planning and publishing content, coordinating content calendars, monitoring engagement, and responding to comments and messages in line with brand guidelines. The Social Media Coordinator will collaborate with the creative and strategy teams to develop campaign ideas, optimize posts, and support paid and organic social media initiatives. Daily tasks also involve tracking performance metrics, preparing basic reports, and suggesting improvements to enhance reach, engagement, and brand consistency. This position requires close coordination with internal stakeholders to ensure timely execution of social media campaigns and alignment with overall marketing objectives.

Qualifications

• Candidates should possess skills in Social Media Content Creation and Social Media Marketing to plan, produce, and manage platform-specific content.
• Candidates should possess strong Communication and Writing skills to craft clear, engaging, and brand-appropriate messages.
• Candidates should possess Digital Marketing skills to understand social media analytics, audience targeting, and integration with broader campaigns.
• Relevant experience managing social media platforms for brands, agencies, or organizations.
• Familiarity with social media management tools and basic analytics dashboards (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics).
• Ability to work on-site in Rohini, collaborate in a team environment, and manage multiple deadlines.
• Attention to detail, creativity, and an understanding of visual storytelling and current social media trends.
• Preferred: Diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.