Social Media Analyst

Job Title: Social Media Analyst

Location: Ambattur, Chennai

Employment Type: Full-Time

We are looking for a data-driven and creative Social Media Analyst to join our marketing team. In this role, you will be responsible for planning and executing high-impact social media strategies, managing daily content schedules, building an engaged online community, and driving organic and paid lead generation. The ideal candidate blends strategic creativity with analytical rigor to measure performance metrics, optimize campaigns, and accelerate business growth across key platforms—specifically Instagram, Facebook, and LinkedIn.

• Strategy & Planning: Develop and execute comprehensive social media strategies aligned with broader company goals, brand identity, and audience acquisition targets.
• Content Management & Scheduling: Oversee the content calendar, ensuring timely scheduling, consistent brand voice, and a healthy balance of promotional, educational, and engaging content.
• Campaign Execution & Management: Conceptualize, build, and run end-to-end organic and paid social campaigns across Instagram, Facebook, and LinkedIn.
• Lead Generation: Implement targeted social media tactics and paid ads designed to generate qualified sales leads, drive pipeline growth, and lower acquisition costs.
• Analytics & Performance Optimization: Continually track, measure, and report on key performance indicators (KPIs)—including engagement rates, reach, conversion rates, and ROI. Use data insights to test, iterate, and optimize active campaigns.
• Community Engagement & Growth: Actively interact with our online community, monitor conversations, respond to messages and comments, and grow our target follower base across all active channels.

• Experience: Freshers and 6+ months of experience as a Social Media Analyst, Specialist, or similar digital marketing role.
• Platform Expertise: Deep hands-on knowledge of Instagram, Facebook, and LinkedIn (including Meta Ads Manager, LinkedIn Campaign Manager, and native analytics tools).
• Lead Gen Focus: Proven track record of leveraging social channels to capture sales leads and drive measurable revenue/conversions.
• Analytical Skills: Strong analytical mindset with proficiency in social media analytics software (e.g., Google Analytics, Sprout Social, Hootsuite, or similar tools).
• Content & Creative Awareness: Solid understanding of digital copywriting, creative formats (Reels, Carousels, Short-form Video), and design best practices.
• Communication: Excellent written communication and community management skills.