SFMC Marketing cloud

Job Description:

• Seeking an experienced SalesForce Marketing Cloud Professional
• The resource will be responsible for requirements analysis solution design development testing deployment and optimization of SalesForce Marketing Cloud implementations

Key Responsibilities:

• Design build test and deploy multi channel marketing campaigns using Salesforce Marketing Cloud Email Studio Journey Builder Mobile Studio and Automation Studio
• Create audience segments manage Data Extensions perform data imports exports and ensure data quality for personalized marketing communications
• Configure and implement Salesforce Personalization MCP use cases to deliver real time individualized customer experiences across Web Mobile channels
• Develop and optimize customer journeys using behavioral data and real time personalization capabilities from Salesforce Personalization MCP
• Perform Sitemap implementation and updates in Salesforce Personalization MCP to track customer interactions capture behavioral events and support personalized experiences across digital touchpoints
• Create and manage audience segmentation Data Extensions Data models and complex data transformations using SQL for campaign targeting and reporting
• Develop dynamic and personalized email content using AMPscript including data retrieval conditional logic content personalization and triggered communications
• Build custom solutions and integrations using Server Side JavaScript SSJS to automate marketing processes and support advanced business requirements
• Perform troubleshooting testing and release validation activities
• Analyze adoption metrics and recommend continuous improvements
• Create documentation and support knowledge transfer sessions
• Collaborate with business stakeholders application teams and project managers
• Participate in solution design discussions and effort estimations

Technical Requirements:

• Mandatory Skills
• Minimum 3 years of hands on experience with SalesForce Marketing Cloud
• Strong knowledge of SQL Server Side JavaScript SSJS
• Understanding of user adoption user guidance and digital transformation concepts
• Strong communication and stakeholder management skills
• Experience working in Agile projects
• Preferred Skills
• Experience with Salesforce ServiceNow JIRA Confluence or similar enterprise applications
• Experience with adoption analytics and reporting
• Understanding of change management and digital adoption best practices

Additional Responsibilities:

• Certifications
• Salesforce Certified Marketing Cloud Engagement Specialist
• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Engagement Consultant
• Salesforce Certified Marketing Cloud Engagement Developer

Preferred Skills:

Technology->Digital Commerce Platforms->Salesforce B2B Commerce Cloud