SEO & Performance Marketing Specialist

We're Hiring: SEO & Performance Marketing Specialist | Surat (On-Site)

Global Insights KPO is looking for a results-driven SEO & Performance Marketing Specialist to enhance our digital presence, generate qualified leads, and drive measurable business growth.

Role Description

As an SEO & Performance Marketing Specialist, you will be responsible for improving our online visibility and executing high-performing digital marketing campaigns. You will manage SEO initiatives, optimize website performance, and drive lead-generation efforts through paid and organic marketing channels.

Key Responsibilities:

• Conduct keyword research and implement on-page, off-page, and technical SEO strategies.
• Optimize website content, structure, and user experience to improve search rankings and conversions.
• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid channels.
• Monitor campaign performance, analyze marketing data, and prepare actionable reports.
• Improve conversion rates and reduce customer acquisition costs through continuous testing and optimization.
• Collaborate with content, design, and business development teams to align marketing efforts with business goals.
• Stay updated with the latest SEO trends, algorithm updates, and digital marketing best practices.

Qualifications

• 2+ years of experience in SEO and Performance Marketing.
• Hands-on experience with Google Ads, PPC campaign management, and Social Media Advertising.
• Knowledge of LinkedIn Ads is an added advantage.
• Experience with web analytics, conversion rate optimization (CRO), A/B testing, and lead-generation funnels.
• Proficiency in Google Analytics (GA4), Google Search Console or similar SEO tools.
• Ability to analyze data and make performance-driven decisions.
• Strong communication skills and the ability to work in a collaborative environment.
• Bachelor's degree in Marketing, Business, IT, or a related field (or equivalent practical experience).

Interested candidates can share their CV at: [HIDDEN TEXT]