Senior SEO Manager D2C & AI Search Ayurveda & Wellness

Company Description Krishna's Herbal & Ayurveda, the flagship brand of Sandipani Healthcare Private Limited, is one of India's fastest-growing Ayurvedic wellness companies, founded in 2007 and headquartered in Jodhpur, Rajasthan. The organization blends traditional Ayurvedic principles with modern manufacturing, research, and technology to deliver authentic, high-quality herbal healthcare solutions. With two GMP-certified facilities spanning over 25,000 square meters, an in-house quality control laboratory, and over 600 professionals, the company supports scalable production and reliable product availability across domestic and international markets. Its portfolio includes more than 170 Ayurvedic and herbal products across wellness, nutrition, preventive healthcare, and personal care, designed for holistic health and everyday well-being. Backed by 400+ Crore in Annual Recurring Revenue and a growing global footprint, Krishna's Herbal & Ayurveda is committed to innovation, quality, and making Ayurveda a preferred healthcare choice worldwide.
Role Description The Senior SEO Manager – D2C & AI Search Ayurveda & Wellness is a full-time remote role responsible for driving organic growth across direct-to-consumer digital channels and AI-powered search experiences. This role involves conducting comprehensive SEO audits, developing and executing SEO strategies for Ayurvedic and wellness products, and optimizing website architecture, content, and technical performance. The individual will perform in-depth keyword research for category pages, product listings, and educational content, while collaborating closely with content, performance marketing, and product teams to align SEO with broader growth objectives. Day-to-day activities include managing link-building initiatives, monitoring search performance using web analytics tools, and continuously improving conversion funnels for D2C platforms. The role also requires staying updated on AI search trends, algorithm changes, and best practices to ensure sustainable, data-driven organic visibility in domestic and international markets.
Qualifications

• Strong expertise in SEO Audits to diagnose technical, on-page, and off-page issues and recommend actionable improvements.
• Proficiency in Keyword Research for D2C, category, and product pages, including long-tail, intent-based, and AI search-optimized keywords.
• Experience in Link Building strategies, including outreach, digital PR, and ethical authority-building practices.
• Hands-on skills in Web Analytics, using tools such as Google Analytics, Google Search Console, and other SEO platforms to track performance and guide decisions.
• Solid Marketing understanding, including D2C growth levers, conversion optimization, and integration of SEO with content and performance marketing.
• Experience managing SEO for e-commerce or D2C brands; wellness, healthcare, or Ayurveda domain experience is an advantage.
• Comfort working with cross-functional teams (content, tech, product, and brand) in a remote, collaborative environment.