Senior Public Relations Executive

About Us:

Adfactors PR is a leading PR agency dedicated to transforming the way companies communicate with and connect with their audiences.

With a strong focus on innovation and strategic storytelling, we are at the forefront of driving brand elevation in the digital era. Our mission is to create meaningful impact through powerful narratives, helping our clients thrive in an ever-evolving media landscape.

Designation: Senior Account Executive - Public Relations

Location : Bengaluru/Mumbai

Sectorial experience required:

• Technology/Corporate
• BFSI/Infra/Energy/Auto

Core Responsibilities:

• To leverage relationships with traditional & digital media relevant to the industry for brand building, client reputation and outreach
• To stay updated on recent industry & media trends
• Development of written copy and media materials such as client briefings, press releases, media pitches and digital content
• To disseminate, follow-up and ensure desired output on all traditional/social media activities, including media releases, press conferences, and exclusive interactions, mapping social media handles of the client, its spokespeople and news publications
• To research, compile and analyze client media coverage
• To assist the team in ideation, development and execution of PR Plans
• To regularly connect internal teams and clients to ensure efficient and productive interactions
• To maintain contact directory of clients and regularly update relevant media list.

Qualifications:

• Master's/Bachelor's Degree in Mass Communication/PR/Journalism from a reputed institute or MBA in Marketing.
• 2– 3 years of experience in a public relations agency setting.
• Strong verbal and written communication skills.
• Ability to manage multiple tasks in a dynamic, fast-paced environment.
• A proactive, team-oriented mindset with a passion for media and brand storytelling.