Senior Product Marketing Manager U.S. B2B Product Launch & Go-to-Market

Office Beacon

Tower B, Mayfair Corporate Park, Behind DPS School, Kalali, Vadodara, Gujarat 390012

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$200

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Department

Marketing

Industry

Technology

Required SkillsProduct Marketing

Go-to-Market Strategy

B2B Marketing

Market Research

Competitive Analysis

Product Positioning

Value Proposition Development

Sales Enablement

Messaging Frameworks

Business Writing

Strategic Thinking

Preferred SkillsHubSpot

CRM systems

Analytics tools

AI-powered marketing platforms

We are seeking a highly strategic and hands-on Senior Product Marketing Manager to lead the launch and growth of new products, services, and market offerings in the U.S. B2B market.

This role will be responsible for identifying market opportunities, conducting market and competitive research, developing positioning and value propositions, creating go-to-market strategies, enabling sales teams, and driving successful product launches from concept through market adoption.

The ideal candidate has proven experience launching B2B products, services, or solutions from scratch in the U.S. market and can demonstrate measurable business impact through successful go-to-market execution.

• 5–8+ years of experience in Product Marketing, Go-to-Market Strategy, B2B Marketing, or a related field.
• Proven experience launching products, services, or solutions from scratch in the U.S. B2B market.
• Strong experience developing product positioning, messaging, and value propositions.
• Proven experience conducting market research and competitive analysis.
• Demonstrated ability to work cross-functionally with Sales, Marketing, Operations, and Leadership teams.
• Strong business writing, presentation, and communication skills.
• Data-driven mindset with the ability to measure, analyze, and optimize marketing and launch performance.
• Strong strategic thinking combined with hands-on execution skills.

Product Launch & Go-to-Market Strategy

• Own end-to-end product and service launch initiatives for the U.S. market.
• Develop and execute go-to-market strategies for new products, services, and industry-specific offerings.
• Create launch plans, messaging frameworks, channel strategies, timelines, and success metrics.
• Manage pre-launch, launch, and post-launch activities.
• Partner with Sales, Growth, Operations, and Leadership teams to ensure successful launch execution.

Market Research & Opportunity Identification

• Conduct market research to identify growth opportunities, industry trends, buyer needs, and market gaps.
• Define Ideal Customer Profiles (ICPs) and buyer personas.
• Analyze customer pain points and market demand to help shape new products and services.
• Evaluate market opportunities and provide recommendations for new offerings.

Competitive Intelligence

• Conduct ongoing competitor research and analysis.
• Monitor competitor positioning, pricing, messaging, service offerings, and go-to-market activities.
• Develop competitive battlecards and sales enablement materials.
• Identify key differentiators and opportunities to strengthen market positioning.

Positioning & Value Proposition

• Develop clear and compelling positioning and messaging frameworks for products and services.
• Create value propositions tailored to target industries, buyer personas, and customer segments.
• Translate product and service capabilities into clear business outcomes and customer benefits.
• Ensure consistent messaging across customer-facing channels.

Product Marketing Content & Communications

• Lead the development of product marketing and sales materials, including:

1. Product and service pages
2. Solution briefs and one-pagers
3. Product brochures
4. Sales presentations
5. Case studies
6. Launch announcements
7. Competitive comparison materials
8. Industry-specific collateral

• Partner with Content, Design, Social, and other teams to execute launch campaigns and product communications.

Sales Enablement

• Equip Sales teams with the tools, messaging, and content needed to effectively sell new offerings.
• Develop sales decks, battlecards, objection-handling guides, discovery frameworks, competitive comparison sheets, and value proposition documents.
• Conduct product marketing training and launch enablement sessions for Sales teams.

Demand Generation Support

• Collaborate with Growth and Marketing teams to support demand generation campaigns.
• Ensure campaigns are aligned with product positioning, customer pain points, and market opportunities.
• Support product launch campaigns across content, webinars, events, email, outbound, LinkedIn, and other relevant channels.

Performance Analysis & Optimization

• Establish launch KPIs and success metrics.
• Track product adoption, engagement, pipeline contribution, and revenue impact.
• Analyze launch performance and recommend improvements.
• Conduct win/loss analysis and review customer feedback to refine positioning and offerings.