Senior Performance Marketing Manager

Company Description

Joyspoon is a Shark Tank India-featured brand backed by Ritesh Agarwal, bringing a modern twist to traditional mouth fresheners. We're building a distinctive brand through innovative products, strong branding, and a focus on content and community.

Are you someone who doesn't just run campaigns, but knows how to turn data into growth

We're looking for a Senior Performance Marketing Manager who can take ownership of our digital growth engine, scale customer acquisition, and make a measurable impact on the business.

If performance, experimentation, analytics, and growth excite you, this could be your next opportunity!

What You'll Own

• Build and execute performance marketing strategies across Google, Meta, YouTube & other digital platforms

• Own paid acquisition and optimize campaigns for ROAS, CAC, CPA, CPL & conversions

• Manage and scale digital marketing budgets with a strong focus on ROI

• Drive customer acquisition and revenue growth through data-led marketing

• Identify new audiences, channels, and opportunities for scalable growth

• Lead A/B testing across creatives, audiences, landing pages, and campaigns

• Work closely with Creative, Content, Product, Sales & Business teams

• Turn campaign data into clear insights and actionable growth strategies

• Lead and mentor performance marketing team members/agencies, where applicable

What We're Looking For

4–7 years of experience in Performance Marketing / Growth Marketing / Digital Marketing

Strong hands-on expertise in Google Ads & Meta Ads

Experience in D2C / E-commerce / Consumer / High-growth businesses is preferred

Strong understanding of ROAS, CAC, CPA, CTR, CPC, CVR, LTV & attribution

Strong analytical and problem-solving mindset

Experience with GA4, GTM, Looker Studio & marketing analytics tools

Someone who takes ownership and is focused on business outcomes, not just campaign metrics

Why Join Us

At Joyspoon, you won't just be managing ad accounts.

You'll have the opportunity to:

Own a critical growth function and directly influence business outcomes

Work with real data and make decisions that have visible business impact

Experiment, test and innovate rather than follow a fixed playbook

Work closely with cross-functional teams and senior leadership

Build and scale marketing processes as the business grows

Be part of a fast-paced, ambitious and growth-focused team

Ready to Make an Impact

If you're looking for a role where your ideas, experiments, and decisions can directly contribute to growth, we'd love to hear from you.

Interested Send your CV to [HIDDEN TEXT] or DM me directly.