Senior Performance Marketer

About the Role

We are looking for a Senior Performance Marketer with 5+ years of hands-on experience managing paid media campaigns across multiple clients and business categories.

The ideal candidate should have strong expertise in Meta Ads and Google Ads, with experience across lead generation, e-commerce and conversion-led campaigns. Experience with LinkedIn Ads and hospitality/booking-led businesses is preferred.

We are looking for someone who can independently own performance marketing from strategy and setup through execution, tracking, optimization and reporting.

Key Responsibilities

• Plan, execute and optimize campaigns across Meta Ads and Google Ads, including Search, Performance Max, Shopping, Display, YouTube and remarketing.
• Build full-funnel acquisition strategies across prospecting, consideration, conversion and retargeting.
• Manage campaigns focused on lead generation, qualified leads, purchases, revenue, applications and bookings.
• Develop audience, keyword, bidding, budget and retargeting strategies based on campaign objectives.
• Analyze performance and continuously optimize campaigns, audiences, creatives and landing pages.
• Manage multiple client accounts and budgets while maintaining performance and delivery standards.
• Work closely with creative, content, client servicing and development teams to improve campaign outcomes.
• Prepare regular performance reports with insights, learnings and clear optimization recommendations.

Tracking & Measurement

Strong hands-on understanding of:

• Meta Pixel and Conversions API (CAPI)
• GA4 and Google Tag Manager
• Google Ads conversion tracking and Enhanced Conversions
• E-commerce, lead and revenue tracking
• UTMs, conversion events and remarketing audiences
• Attribution and cross-platform measurement
• CRM/offline conversion tracking is an advantage

The candidate should be capable of setting up and troubleshooting tracking, not just consuming reports.

E-commerce & Lead Generation

Strong experience across:

• Google Merchant Center and Shopping
• Performance Max
• Meta Catalogue / Dynamic Product Ads
• Purchase and revenue optimization
• Lead generation and lead-quality optimization
• Remarketing and abandoned-cart/user journeys
• Landing-page and conversion-rate optimization

Experience connecting campaign performance with CRM/downstream lead outcomes is preferred.

Skills & Experience

• 5+ years of performance marketing experience, preferably in an agency environment.
• Advanced hands-on knowledge of Meta Ads Manager and Google Ads.
• Strong experience across e-commerce and lead-generation campaigns.
• Strong Google Search and paid social fundamentals.
• Proven understanding of full-funnel conversion strategy.
• Strong analytical skills with experience working across metrics such as CPL, CPA, CAC, ROAS, AOV, conversion rate and revenue.
• Experience with Google Shopping and Merchant Center.
• Strong understanding of GA4, GTM, Pixel, CAPI and conversion tracking.
• Experience with LinkedIn Ads is preferred.
• Experience with Google Hotel Ads / hospitality performance marketing is an advantage.
• Experience with Looker Studio, CRM integrations and advanced Excel/Google Sheets is preferred.
• Strong communication, problem-solving and client-management skills.

What We're Looking For

A performance marketer who can own the complete acquisition journey, not just operate ad platforms.

The candidate should be able to understand a client's business objective, build the right funnel and campaign strategy, ensure accurate tracking, identify performance issues and continuously optimise towards measurable business outcomes.