Senior Performance Marketer - Edtech

Company Description AcceleratorX is a learning and career accelerator focused on helping professionals grow through expert-led programs and holistic career support. The organization offers curated learning experiences that enable individuals to explore new opportunities, upskill effectively, and advance their careers faster. By combining training, mentoring, and practical guidance, AcceleratorX supports learners in achieving tangible outcomes. Team members contribute directly to shaping impactful education experiences and empowering professionals to certify and showcase their growth.
Role Description The Senior Performance Marketer – Edtech will lead data-driven marketing campaigns to acquire and engage learners for AcceleratorX's programs. This is a full-time, on-site role based in Bengaluru South, responsible for planning, executing, and optimizing performance marketing across channels such as paid search, social media, display, and affiliates. Day-to-day work includes managing budgets, tracking and analyzing campaign performance, conducting A/B tests, refining targeting strategies, and collaborating with product, content, and sales teams to align marketing initiatives with business goals. The role also involves developing growth strategies, improving funnel metrics, and reporting insights to stakeholders to drive sustainable enrollment and revenue growth.
Qualifications

• Candidates should possess skills in performance marketing, including paid search, paid social, and display advertising.
• Candidates should possess analytical skills, such as data interpretation, experimentation (A/B testing), and marketing funnel optimization.
• Candidates should possess skills in campaign strategy and planning, including audience segmentation, messaging, and budgeting.
• Candidates should possess skills in marketing analytics tools and platforms, such as Google Analytics, ad managers, and reporting dashboards.
• Candidates should possess strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• Experience in edtech or digital education, including learner acquisition and engagement strategies, is highly beneficial.
• Proven track record in scaling performance marketing campaigns and achieving measurable growth targets is preferred.
• A bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience, is desirable.