Senior Media Buyer

Company Description Media World is a team of experienced professionals focused on helping clients meet their marketing objectives and improve ROI. The organization emphasizes continuous learning and adapting to identify the best mix of solutions for each campaign. Core services include media buying and selling, experiential marketing, and MWEM Live, a virtual event platform. Media World combines strategic insight with execution to deliver measurable results across diverse media channels. Team members collaborate closely with clients to design effective, data-informed marketing initiatives.

Role Description The Senior Media Buyer role is a full-time, on-site position based in Mumbai. This role involves planning, negotiating, and purchasing media across digital, print, broadcast, and outdoor channels to meet client campaign objectives. The Senior Media Buyer will analyze market data, audience insights, and campaign performance to optimize media plans and budgets. Day-to-day responsibilities include developing media strategies, collaborating with internal teams and external vendors, managing timelines, and ensuring accurate campaign execution and reporting. The person in this role will also mentor junior team members, contribute to pitch presentations, and maintain strong relationships with media partners.

Qualifications

• Strong media planning and media buying skills, with experience across multiple channels.
• Proficiency in media strategy development and campaign optimization.
• Advanced analytical skills, including comfort with data analysis, reporting tools, and performance measurement.
• Clear and professional communication skills, with the ability to present ideas and negotiate with stakeholders.
• Experience in managing budgets, timelines, and vendor relationships in a fast-paced environment.
• Familiarity with digital media platforms, ad tech, and industry-standard planning and buying tools.
• Several years of experience in media buying or planning, preferably in an agency or marketing environment.
• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Mumbai and collaborate effectively in a team-oriented setting.