Senior Media Buyer

Company Description The Sleep Shell is an innovative sleepwear brand focused on delivering comfort without compromise, especially after dark. As India's first braless pajama set brand, the company designs ultra-soft, cotton sleepwear weaved like satin, combining gentle support with breathability and a subtle shine. Its signature braless technology features discreet fabric pockets that provide structured support without pads or wires, allowing wearers to feel free and covered. With inclusive sizing from XS to 6XL, thoughtful prints, and cozy silhouettes, The Sleep Shell celebrates diverse body types and night-time routines. The brand aims to become a nightly ritual for people seeking liberating, comfortable lounge and sleepwear.
Role Description The Senior Media Buyer is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing paid media campaigns across digital and traditional channels. This role includes identifying target audiences, selecting appropriate media platforms, negotiating media placements, and managing budgets to maximize ROI and brand visibility. The Senior Media Buyer will analyze campaign performance data, generate actionable insights, and adjust strategies to improve efficiency and effectiveness. Daily tasks involve collaborating closely with marketing, creative, and e-commerce teams to align media strategy with brand goals, promotional calendars, and product launches. The role also requires staying updated on market trends, competitive activity, and emerging media opportunities relevant to fashion and D2C brands.
Qualifications

• Candidates should possess strong Media Planning and Media Buying skills, with experience managing multi-channel campaigns and budgets.
• Candidates should possess advanced Analytical Skills to interpret performance data, optimize campaigns, and report on key metrics.
• Candidates should possess Media Strategy expertise, including audience segmentation, channel selection, and performance-focused planning.
• Candidates should possess effective Communication skills to collaborate with internal teams, external partners, and media vendors.
• Experience in D2C, fashion, or lifestyle brands and familiarity with digital platforms (Meta, Google, influencer networks) is highly beneficial.
• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
• Proven track record of managing high-budget campaigns, negotiating media deals, and delivering measurable results.
• Ability to work on-site in Mumbai, manage multiple projects simultaneously, and adapt to a fast-paced, growth-focused environment.