Senior Manager - Website Sales

Role Purpose:

Drive website-led sales and revenue growth by improving customer conversion, optimising the online sales funnel, and delivering a seamless digital buying experience.

What Will You Own?:

- Drive website revenue, sales growth, and conversion performance.

- Own the end-to-end website sales funnel, from traffic acquisition to lead conversion and purchase.

- Improve conversion rates through funnel analysis, A/B testing, and customer journey optimisation.

- Partner with Marketing, Product, Technology, Design, and Sales teams to improve website performance.

- Analyse customer behaviour, website analytics, and sales metrics to identify growth opportunities.

- Develop strategies to improve average order value, customer engagement, and repeat purchases.

- Track key performance indicators, including revenue, conversion rate, average order value, and customer acquisition cost.

Key Result Areas:

- Website revenue and sales growth.

- Conversion rate and funnel efficiency.

- Customer experience and purchase journey optimisation.

- Data-driven decision-making and performance reporting.

- Cross-functional execution of website growth initiatives.

What Success Looks Like:

- Consistent growth in website-generated revenue.

- Improved conversion rates and reduced customer drop-offs.

- Higher average order value and better sales funnel efficiency.

- A seamless, customer-centric online buying experience.

Who Thrives?:

- 7 - 12 years of experience in website sales, e-commerce, or D2C growth.

- Proven track record of driving online revenue and improving website conversions.

- Strong understanding of website analytics, sales funnels, and customer behaviour.

- Experience with analytics and experimentation tools such as GA4, heatmaps, and A/B testing platforms.

- Strong analytical, commercial, and stakeholder management skills.

- Experience in furniture, home décor, lifestyle, or other high-consideration online purchase categories is preferred.