Senior Manager - Performance Marketing - eCommerce - IIM/XLRI/FMS/SPJAIN/MDI/NMIMS

Role Overview:

We are looking for a Category and Performance Marketing Lead for a top consumer electrical, electronics, and appliances company based in Bangalore. You will manage performance marketing for E-commerce marketplaces like Amazon, Flipkart, Blinkit, Zepto, and Meesho.

Key Responsibilities:

- Own the monthly and quarterly sellout plan by platform and SKU; track actuals against plan daily and weekly.

- Plan, execute, and optimize on-platform ad spend for ROAS, TACOS, and sellout impact.

- Own traffic and conversion metrics end-to-end and build diagnostic muscle to fix funnel leaks.

- Work directly with platform category teams to secure organic and paid visibility.

- Own catalog health, ratings and reviews strategy, and promotional calendar management.

- Build rigorous sellout and funnel dashboarding cadence for leadership insights.

Requirements:

- 3 to 8 years of experience in category sell-side with performance marketing experience in consumer appliances, electrical, electronics, FMCG, or automobile industries.

- MBA from Tier 1 colleges, 2018 to 2022 batches.

- Strong expertise in E-commerce performance marketing, business management, marketplace analytics, and stakeholder management.