Senior Manager - Marketing - Real Estate

Manager - Marketing

Role Overview:

The Senior Marketing Manager will be responsible for driving project-level and brand-level marketing initiatives aligned with the overall sales and revenue strategy defined by the AVP / VP - Sales & Marketing. This role requires a highly strategic yet execution-focused marketing professional with a proven track record of managing large-scale campaign rollouts, digital performance marketing, brand positioning, and launch strategies.

The incumbent will lead integrated marketing campaigns across multiple channels, ensure strong lead generation, optimize marketing ROI, and build impactful brand visibility in competitive real estate markets. The role requires collaboration across sales, CRM, design, project management, external agencies, and channel partners to deliver measurable business outcomes.

Responsibilities:

1) Strategic Marketing Planning:

- Develop and implement project specific marketing plans aligned with sales targets and launch timelines.

- Conduct micro-market research and competitor analysis to guide campaign messaging and positioning.

- Support pricing and product positioning strategies through market insights.

- Execute project launches, site events, exhibitions, and promotional campaigns.

- Coordinate with creative, digital, media, and PR agencies for campaign execution and recommend strategies to improve campaign effectiveness.

- Prepare marketing calendars, budgets, and timelines in line with inventory monetization strategy.

2) Project Launch & Go-To-Market Execution:

- Lead end-to-end planning and execution of project launches (pre-launch, soft launch, grand launch).

- Coordinate branding, campaign creatives, site branding, experience centers, and launch events.

- Ensure seamless alignment between marketing campaigns and sales team readiness.

- Monitor campaign performance and adjust strategy for optimal lead flow and quality.

- Conceptualize and execute on-ground activations, exhibitions, broker meets, and customer engagement events.

- Oversee site branding, sample flat branding, and customer experience zones.

- Ensure impactful experiential touchpoints that support sales conversion.

3) Lead Management & CRM Integration:

- Work closely with CRM and sales teams to drive qualified leads across digital and offline.

- Track lead quality, conversions, and campaign ROI in coordination with sales teams

- Support sales teams with marketing collaterals, presentations, site branding, and events

4) Digital Marketing & Performance Management:

- Oversee digital marketing strategy including SEO, SEM, social media, GDN, and programmatic advertising website updates, social media, paid campaigns, and CRM integrations and monitor online reputation, listings, and customer engagement

- Manage performance marketing budgets to optimize cost-per-lead (CPL) and cost-per-acquisition (CPA).

- Analyze digital analytics dashboards, CRM data, and funnel metrics to improve conversion rates.

5) Brand Management & Communication:

- Ensure consistent brand identity across all marketing communication channels

- Collaborate with creative agencies for campaign development, copywriting, and visual storytelling.

- Oversee development of brochures, presentations, walkthrough videos, hoardings, print ads, and digital creatives.

6) Compliance & Governance:

- Ensure marketing communications comply with RERA, advertising norms, and company policies

- Ensure proper documentation for approvals, creatives, and vendor contracts

7) MIS & Reporting:

- Present marketing MIS, campaign performance reports, and insights to senior leadership

- Conduct market and competitor analysis to identify trends and opportunities

Functional Competencies:

- Strong understanding of real estate marketing lifecycle

- Campaign Planning & management

- Digital & Performance Marketing

- Lead Generation & Funnel Management

- Proficiency in digital marketing platforms, CRM systems, and analytics tools.

Qualifications, Experience, Skills and Language Proficiency:

Required Qualifications and Experience (Essential)

- MBA / PGDM in Marketing or Business Management.

- 7 - 9 years of experience in marketing in real estate.

- Good communication and stakeholder coordination skills.

- Agency and vendor coordination.

- Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, HubSpot)

- Proficiency in MS Excel, PowerPoint, and CRM tools.

- Exceptional English communication skills and regional language relevant to project geography.

Desired Qualifications and Experience (Good to have)

- Certification in Digital Marketing like Google Digital Marketing & E-commerce.

- Certificate from Coursera or Certificate Program in Digital Marketing.

Behavioral Competencies:

- Demonstrates ownership to drive execution of initiatives from planning through completion with accountability for outcomes.

- Shows adaptability by responding effectively to changing priorities and business environments.

- Maintains strong attention to detail to ensure accuracy, quality, and compliance in all deliverables.

- Consistently strives for results, focusing on achieving goals within timelines and performance expectations.

- Lead courageously, making informed decisions and taking responsibility even in challenging situations.

- Demonstrates strong communication skills to ensure clarity, alignment, and effective stakeholder engagement.